Sustainable consumption communication: A review of an emerging field of research

Fischer, Daniel; Reinermann, Julia Lena; DesRoches, C. Tyler; Diddi, Sonali; Vergragt, Philip J.

doi:10.1016/j.jclepro.2021.126880

Cited by 70 publications

(46 citation statements)

References 51 publications

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“…The results depict that corporate communication is among the causal aspects that play a significant role in achieving SC. Prior studies also found similar findings in which communication greatly impacts SC implementation [12,28,48]. Corporate communication entails effectively informing the consumers about the product's sustainable information, with an emphasis on collaborating with consumers by interacting and building a relationship through social marketing or cause promotion, which can be included in the corporate social responsibility agenda.…”

Section: Theoretical Implicationsmentioning

confidence: 71%

“…However, Sultan et al [47] argued that labels are not the only effective medium for corporations to communicate with consumers. Several studies suggested that corporate communication mediums should be interactive with the consumers and emphasize the environmental benefits to enhance SC [19,28,48]. In contrast, corporations often fail to communicate with consumers due to information asymmetry and overload [22,44,49].…”

Section: Sustainable Consumptionmentioning

confidence: 99%

“…The importance also lies on how corporations build the message when exerting a communication effort with the consumers, and consequently which media are used for delivering the message so that the information becomes effective. One of the communication efforts with the consumers is through green marketing (C12) [28,41]. This is effective in improving SC as it involves more interactive actions between the corporations and the consumers.…”

Section: Lifecycle In Domestic Phasementioning

confidence: 99%

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Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

et al. 2021

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Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in understanding which attributes effectively enhance the consumption. In particular, sustainable consumption has been facing a negative trend due to low levels of knowledge about packaging’s environmental impact, failed communication which leads to misperception and irresponsible behavior. This study contributes to proposing a set of attributes for enhancing sustainable consumption in the Indonesian food industry, to fulfill the lack of understanding of the attribute interrelationships using qualitative information. This study proposes a set of attributes to enhance sustainable consumption with qualitative information by assessing the interrelationships among the attributes employing the Delphi method and fuzzy decision-making trial and evaluation laboratory method to provide causal and effect relationships. As a result, corporate communication, consumer perception, consumer behavior, and product packaging are major aspects for sustainable consumption enhancement. Corporate communication becomes a major driver to affect perception and behavior. This study proposes a managerial insight for the packaged food industry on improving several criteria including green marketing, green consumerism, verbal features, and importance of information.

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Section: Theoretical Implicationsmentioning

confidence: 71%

Section: Sustainable Consumptionmentioning

confidence: 99%

Section: Lifecycle In Domestic Phasementioning

confidence: 99%

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Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

et al. 2021

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“…The author Syhyda L. [53] justified the necessity to use hybrid tools for marketing communications that allow taking advantage of the benefits of advanced communication tools and innovative solutions. On the other hand, Fischer et al [54] reported that communication plays an important role in promoting sustainable consumption. They generalized the key approaches and behavioral aspects in the communication process, and revealed the challenges of integration in this field [55,56].…”

Section: Literature Reviewmentioning

confidence: 99%

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

et al. 2021

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The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketing-mix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides consideration for stakeholder interests. The effectiveness of applying the omnichannel approach to the formation of marketing strategies to develop the green competitiveness of enterprises depends on a set of marketing communication channels, which, in various combinations, can increase or decrease the level of companies’ green competitiveness. For that purpose, this paper proposes a scientific approach to identifying the quality parameters of marketing communication channels, which involves testing the hypothesis that statistically significant relationships exist between their quality parameters and the levels of green competitiveness. The objects analyzed in the paper comprise large Ukrainian production companies that are part of the agro-industrial, mechanical engineering, and food industries, and that work in both the local and international markets. According to the results of the calculations, four relevant parameters were identified for determining the quality of the marketing communication channels: the speed of loading pages, the failure rate, image, and remarketing activities.

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“…It is estimated that since the 20th century, society has been leading a consumerist lifestyle [1]. Despite many legal changes, the promotion of the transition from a linear to a circular economy, as well as greater public awareness, that huge amounts of raw materials are still used and more waste is generated [2].…”

Section: Introductionmentioning

confidence: 99%

Poland’s Proposal for a Safe Solution of Waste Treatment during the COVID-19 Pandemic and Circular Economy Connection

et al. 2021

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The purpose of the study presented in this text is to show the influence of COVID-19 on waste management systems and circular economy stream, and their impact on circular economy, particularly the economic impact of the pandemic on the waste management sector, impact on circular economy objectives’ implementation as well as additional challenges like the need for hygienization of waste streams during different implementation efforts, such as changes in the municipal solid waste market and different waste processes of their disposal. Additionally, some methods—such as thermal treatment—which seemed to be not fully aligned with the circular economy approach have advantages not taken into account before. Incineration of higher volume of waste affects the waste structure and will change some of the circular economy objectives. The analysis was carried out on the example of the Polish market.

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Sustainable consumption communication: A review of an emerging field of research

Cited by 70 publications

References 51 publications

Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Poland’s Proposal for a Safe Solution of Waste Treatment during the COVID-19 Pandemic and Circular Economy Connection

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