“…Although some advances have been made, progress in their implementation has been slow and limited, particularly in areas such as sustainable consumption and production (SCP), mainly addressed in SDG 12 (Guevara & Pla, 2019; United Nations, 2020a; Wang et al, 2019). SDG 12 is particularly relevant to sustainable development because, in addition to its environmental content (Szennay et al, 2019), it is also associated with social and economic factors (Fonseca & Carvalho, 2019; Lu et al, 2021) and is the goal with the most links to other goals and a key cross‐cutting enabler of Agenda 2030 (Bauer et al, 2018; Le Blanc, 2015). Indeed, dealing with sustainable production and consumption means that, on the one hand, production processes will need to dovetail with the functioning of socio‐ecological systems; and, on the other hand, consumers will have to be aware and well informed if they are to adopt sustainable purchasing decisions and behaviours (Guevara & Pla, 2019).…”