Sustainable Consumer Behavior: Bibliometric Analysis for Future Research Direction in Muslim Fashion Context

Abstract

Although previous studies have offered comprehensive overviews of consumer behavior or sustainable fashion, research specifically focusing on Muslim fashion is relatively limited. In response to the leading concern of sustainability within the global fashion industry, our study is motivated by a unique focus on the evolving landscape of Muslim fashion, aiming to unravel the complex dynamics that define sustainable consumer behavior within this distinctive context. The knowledge structure, evolution, and research trends in this field using bibliometric analysis provide insights for both academics and practitioners. Using the Biblioshiny and VOSviewer tools, 90 articles from the years 2015 to 2023 will be examined as part of the methodology. This method reveals notable writers, publications, and important statistical elements, such as trends in publication and citation. In order to provide a comprehensive picture of the research landscape, the study also uses scientific mapping techniques like co-citation analysis, co-occurrence analysis, bibliographic coupling, and enrichment bibliometrics. The findings provide recommendations for future research directions and shed light on the current state of research in sustainable consumer behavior within the context of Muslim fashion. This study makes a contribution by synthesizing previous research and offering a distinctive viewpoint on sustainable consumer behavior in the Muslim fashion community.