2020
DOI: 10.1088/1742-6596/1529/4/042100
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Sustainable Competitive Advantage of Big Data Analytics in Higher Education Sector: An Overview

Abstract: The new technology paradigm of big data captured by flooded data from billion devices is the hottest buzzword trending in this 21st century. Big data is generated of data at high volume, high velocity, and in a variety of format that is complex (veracity) which necessitates analytical procedures and active management of data to extract meaningful insights. Similarly, big data is also known as a game-changer proficient of transforming the way businesses operate in different organisation for sustainable competit… Show more

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Cited by 20 publications
(18 citation statements)
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“…The development of big data in educational contexts has led to new data-driven techniques to assist informed decision making and initiatives to improve educational efficacy (Fischer et al, 2020). Big data is also recognized as a game-changer, capable of changing the way firms function in various organizations for long-term competitive advantage (Muhammad et al, 2020). Big data is used in a variety of sectors; in this paper, we look at how big data is used in education (Khan & Alqahtani, 2020).…”
Section: Sustainability As a Purpose Of Educationmentioning
confidence: 99%
“…The development of big data in educational contexts has led to new data-driven techniques to assist informed decision making and initiatives to improve educational efficacy (Fischer et al, 2020). Big data is also recognized as a game-changer, capable of changing the way firms function in various organizations for long-term competitive advantage (Muhammad et al, 2020). Big data is used in a variety of sectors; in this paper, we look at how big data is used in education (Khan & Alqahtani, 2020).…”
Section: Sustainability As a Purpose Of Educationmentioning
confidence: 99%
“…BDA is defined as the processing of a large amount of data using mathematical and statistical techniques that allow organizations to discover patterns, identify anomalies, and generate valuable knowledge [15]. BDA is applied in different sectors, including that of education [16]; higher education institutions (HEIs) can collect a large amount of information during the teaching process [16] and use BDA to address the challenges of increasing global competition [15,17].…”
Section: Introductionmentioning
confidence: 99%
“…BDA is defined as the processing of a large amount of data using mathematical and statistical techniques that allow organizations to discover patterns, identify anomalies, and generate valuable knowledge [15]. BDA is applied in different sectors, including that of education [16]; higher education institutions (HEIs) can collect a large amount of information during the teaching process [16] and use BDA to address the challenges of increasing global competition [15,17]. Under the global context of accelerated change, BDA can provide HEIs with a competitive advantage and a source of open innovation when they manage to gather information from online learning experiences and other sources such as social networks.…”
Section: Introductionmentioning
confidence: 99%
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“…The current pandemic responses have shifted education delivery to online modes, further accelerating ongoing disruptions. The education sector is already facing financial and competitive pressures (Muhammad et al, 2020) in some regions, and this global shift to online learning has amplified them even more. These shifts have altered…”
mentioning
confidence: 99%