Sustainable choices of plant-based (‘super’) foods: examining the consumption patterns of German consumers on avocados
Marlene Ohlau,
Sophie Christine Huning,
Achim Spiller
Abstract:This paper aims to better understand consumer awareness of the environmental impact of plant-based (‘super’-) foods, using avocados as an example. Since all food production impacts the environment, both meat-based and plant-based, there is scope for more sustainable food choices. Avocados have positive health properties while being considered critically for the potential negative environmental impact of their production. This study examines the avocado consumption behaviour of German consumers and the extent t… Show more
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