Sustainable Business Strategies and PESTEL Framework

Abstract

This paper aims to provide a brief review of cloud computing, followed by an analysis of cloud computing environment using the PESTEL framework. The future implications and limitations of adopting cloud computing as an effective eco-friendly strategy to reduce carbon footprint are also discussed in the paper. This paper concludes with a recommendation to guide researchers to further examine this phenomenon. Organizations today face tough economic times, especially following the recent global financial crisis and the evidence of catastrophic climate change. International and local businesses find themselves compelled to review their strategies. They need to consider their organizational expenses and priorities and to strategically consider how best to save. Traditionally, Information Technology (IT) department is one area that would be affected negatively in the review. Continuing to fund these strategic technologies during an economic downturn is vital to organizations. It is predicted that in coming years IT resources will only be available online. More and more organizations are looking at operating smarter businesses by investigating technologies such as cloud computing, virtualization and green IT to find ways to cut costs and increase efficiencies.

Cloud computing for sustainable development: An analysis of environmental, economic and social benefits

“…• The Federal Data Center Consolidation Initiative (FDCCI): This initiative launched in 2010, aims to lessen the quantity of data centers used by the federal government and promote the adoption of energy-efficient technologies. The initiative is expected to save billions of dollars in energy costs and reduce the government's carbon footprint (Qi, 2021;Issa et al, 2010b).…”

Sustainable Silt Management in the Lower Kosi River, North Bihar, India: Demand Assessment, Investment Model and Socio-Economic Development

“…To manage silt, it is important to assess the institutional current resources and capabilities (internal strengths, weaknesses) and external market situation (opportunities and threats), which was done using the SWOT framework [33,34]. To complement the SWOT, it was necessary to map and analyze the impact of the external marketing environment [35,36] by breaking down the opportunities and risks into (a) Political, (b) Economic, (c) Social, (d) Technological, (e) Environmental and (f) Legal-the so-called PEST-EL factors [35][36][37]. It helped to identify the pros and cons within the sector and of the ecosystem that the stakeholders operate.…”

“…The reaches falling in Zone IV (2, 12-13, 17, 19-21) and V (9-11, 14-16, 18) are considered as the major hotspots of siltation, and almost all of them are downstream of the barrage falling in the Supaul district. Farther downstream, a large number of reaches falling in the Saharsa district are classified as Zone I (25,(28)(29)(30)(31)(32)(33)(34)(35)(36)(37) and Zone II (25), whereas a few are in Zone III (reaches 22-24) (Figure 4d). Using the BA/CA ratio [38], the entire stretch between Chatara (upstream) to Baltara (downstream) has been classified into five major zones using Jenks natural breaks classification method [31,32] For sediment volume estimation, we have used the sediment thickness calculated from the first-order hydrological sediment budgeting [25] based on historical sediment load data at different gauging stations (Figure 1b).…”

Barriers to Circular Supply Chain Adoption: A Perspective of Electric Battery Industries of Bangladesh

“…To overcome this problem, both external and internal barriers have been considered in this research. The PESTEL framework has been applied to understand the big picture in which the organisation is working (Issa, Chang and Issa, 2010). PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal.…”