Sustainable behavior among millennials in Malaysia and China: The moderating role of social media usage
Mohamad Saifudin Mohamad Saleh,
Miao Huang,
Ali Mehellou
et al.
Abstract:As future leaders, millennials are invariably expected to adopt sustainable behavior (SB) and contribute to achieving the 2030 sustainable development goals. The bulk of existing research on SB and young people have applied a west-centric lens that are not adequately comparative in nature. By adopting the dual approaches of quantitative study and planned behavior theory, this study therefore intended to compare two Asian countries’ Malaysia and China–millennials’ input on SB and to examine the moderating role … Show more
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