Sustainability Practices and Brand Identity in City Hotels: The Moderating Impact of Guests’ Length of Stay
John Musau,
Isabella Mapelu,
Antoneta Kariru Njeri
Abstract:The adoption of sustainability practices in city hotels is increasingly prevalent, driven by the imperative to reduce environmental impact, comply with regulations, and meet the growing demand for sustainable offerings. These practices serve to differentiate city hotels from traditional brands and bolster brand identity. However, the extent to which sustainability initiatives contribute to a hotel's objectives and are perceived by guests remains debated. This study, conducted in Nairobi County, assessed the im… Show more
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