2018
DOI: 10.3390/su10020379
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Sustainability Orientation and Entrepreneurship Orientation: Is There a Tradeoff Relationship between Them?

Abstract: Sustainability and entrepreneurship are often regarded as binary concepts that have a tradeoff relationship, meaning that the higher the social and environmental consideration, the lower the private and economic benefits. The purpose of this study is to investigate the effect of individual sustainability orientation on opportunity recognition and sustainable entrepreneurship intention, and examine whether it has a tradeoff relationship with entrepreneurship orientation. The result of this study shows that sust… Show more

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Cited by 81 publications
(125 citation statements)
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References 39 publications
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“…The worldwide environmental crisis is affected by rapid and unsustainable industrial development in the growing entrepreneurial field. However, most entrepreneurial activities are rooted on profit and less concerned with sustainability (Sung & Park, 2018). Various solutions have been introduced both internationally and nationally, but news reports indicate many environmental pollution cases still occur every day, including accounts of illegal logging, toxic waste disposal and river pollution throughout Malaysia.…”
Section: Environment and Entrepreneurshipmentioning
confidence: 99%
See 1 more Smart Citation
“…The worldwide environmental crisis is affected by rapid and unsustainable industrial development in the growing entrepreneurial field. However, most entrepreneurial activities are rooted on profit and less concerned with sustainability (Sung & Park, 2018). Various solutions have been introduced both internationally and nationally, but news reports indicate many environmental pollution cases still occur every day, including accounts of illegal logging, toxic waste disposal and river pollution throughout Malaysia.…”
Section: Environment and Entrepreneurshipmentioning
confidence: 99%
“…Recent study by Sung and Park (2018) suggests that sustainability orientation has a positive relationship with the recognition of opportunities and sustainability related entrepreneurship intentions. Besides, the analysis of the moderation effects of entrepreneurial orientation reveals a positive impact with sustainability orientation but a negative impact with the recognition of opportunities for sustainable entrepreneurial intentions.…”
Section: Environment and Entrepreneurshipmentioning
confidence: 99%
“…Despite this observation, we have witnessed little research on this issue focusing on family businesses in emerging economies. There also remains little research on ESO (Sung & Park, ) particularly in Ghana. For example, a major forum on strategy in emerging markets noted that research on firm strategies in emerging markets has mainly focused on China (Hoskisson, Eden, Lau, & Wright, ).…”
Section: Introductionmentioning
confidence: 99%
“…This will include organizational practices that minimize waste generation, lessen harmful emissions and promote the usage of renewable energy. Because of this, it can be said that SEO offers environmental and social solutions by coming up with an overall approach that helps organizations achieve objectives of environmental and social sustainability [72]. As a result, it can be inferred that the manager's age will positively affect the strategic orientation of managers which leads to sustainable corporate performance.…”
Section: Manager's Age Diversity Seo and Sustainable Corporate Perfomentioning
confidence: 99%