2024
DOI: 10.4018/979-8-3693-1834-8.ch011
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Sustainability of Women-Owned, Culture-Based Indigenous Businesses

Susan Anita Andrew,
S. C. B. Samuel Anbu Selvan

Abstract: The business world today is diverse and often defined not only on the basis of products and services offered, but also on the basis of cultural influences and even the gender of the owner. With this in mind, when we look at women business owners, we can see that they not only represent this diversity but are also symbols of resilience and ambassadors of their culture. Historically and in present times as well, women have always played a foundational role in the perpetuation of culture and heritage in areas suc… Show more

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