Sustainability of Fresh Fruit Certifications: Willingness to Pay Measures

Abstract

This study analyzes sustainability of fresh fruit certifications using consumers' willingness-to-pay measures of 12 different kinds of fruits. Consumers tended to pay higher prices for fruit certifications when retail prices of fruits were relatively high. If certified fruits were purchased for gifts, purchasing quantities tended to be larger for fruits of high retail prices like wax apples, Indian jujubes, and grapes. If certified fruits were purchased for household consumption, low-priced fruits like guava, honeydew, cantaloupe, pineapples, grapefruits, and papaya tended to be purchased in large quantities. Fresh fruit certifications can be sustainable if marketing strategies are well targeted to customers

Using Choice Experiments to Estimate the Value of Differentiated Cow's Milk in Puerto Rico

“…Differentiated products fulfill the same basic function relative to conventional products, but have different attributes such as type, style, quality, reputation, appearance, and location (Álamo, 2012). Over the past decades, researchers have devoted considerable efforts to understanding consumer preferences and WTP for differentiated products, including those produced locally (Gil et al, 2000;Loureiro and Hine, 2002;Darby et al, 2008;Printezis and Grebitus, 2020), friendly to the environment (McCluskey and Loureiro, 2003;Jensen et al, 2004;Oh et al, 2015), organic (Loureiro and Hine, 2002;James et al, 2009;Janssen and Hamm, 2012;Narine et al, 2015;Katz et al, 2019), in compliance with fair trade (McCluskey and Loureiro, 2003;Didier and Lucie, 2008), with traceability (Loureiro and Umberger, 2007;Abidoye et al, 2011;Zhang et al, 2012), of better quality (Hsu et al, 2009;Wann et al, 2018), supporting animal welfare (Bennett, 1996;Olynk et al, 2010;Clark et al, 2017), and free of genetically modified organisms (Loureiro and Hine, 2002). However, despite the contribution of prior studies on differentiated products in agriculture, more research needs to be conducted in the Caribbean to better understand consumer WTP for cow's milk that is produced in an eco-friendly manner and follows animal welfare standards that support sustainable dairy production.…”

What do consumers want in fresh mangoes? A systematic literature review

“…The most observed attributes were labelling, origin, price, safety and seasonality, with two out of the four studies discussing these attributes. Only one extrinsic attribute was assessed in Australia and Taiwan, respectively, variety and certified (Hofman & Ledger, 2005; Lu Hsu et al ., 2009).…”

“…In Taiwan, there was only one study that investigated a single attribute, a good agricultural practices certification. It found that consumers preferred certified mango, which provides a preliminary indication to value chain actors of the importance of certification in the observed local market (Lu Hsu et al ., 2009). However, this does not mean that availability of certification is the only characteristic preferred by Taiwanese consumers.…”

“…It is a rich source of micronutrients, such as potassium, magnesium, iron, calcium, vitamin C and beta‐carotene (Bello et al ., 2016), and provides energy, dietary fibre, carbohydrates, protein, fat and phytochemical antioxidant compounds that the body requires (Jahurul et al ., 2015; Akin‐idowu et al ., 2020). In several East Asian countries, consumers purchase mangoes as gifts for special occasions (Lu Hsu et al ., 2009; Musa et al ., 2010; Sun et al ., 2011; Roberts et al ., 2018).…”