Sustainability in the Textile and Fashion Industries: Animal Ethics and Welfare

Gardetti, Miguel Ángel

doi:10.1007/978-981-10-2182-4_2

Cited by 11 publications

(13 citation statements)

References 9 publications

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“…In addition, because of the lack of transparency of most fashion firms, consumers are not aware of the problems of animal cruelty associated with the textile industry. Indeed, the adoption of a responsible consumption requires certain level of consumer knowledge (Gardetti, 2017).…”

Section: Discussion and Theoretical Contributionsmentioning

confidence: 99%

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

Achabou

Dekhili

Codini

2020

JCM

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Purpose This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this research proposes to explore the costs and sacrifices associated with the adoption of responsible behaviors. Design/methodology/approach To analyze in which manner the animal welfare attribute impacts the consumer preference, the authors carried two quantitative studies in the Italy context. The first one (n = 224) proposes to measure the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal treatment” and “price” attributes have been realized. To take into account the individuals characteristics, cluster analysis helped to identify different profiles of consumers. Findings The results reveal that even if consumers continue to prefer products made entirely from animal fur, they are sensitive to the information on the animal treatment conditions. Also, the animal welfare is not the most important criterion in explaining preference for a fashion product. This result varies, however, regarding the consumers’ social value orientation. Individuals with a high level of prosocial values give more importance to the animal welfare attribute and are less reluctant to the reduction of the proportion of real fur in the clothes. Proself consumers associate a higher sacrifice with the consumption of animal-friendly fashion products. Research limitations/implications This research enriches the limited literature on the consumers’ response to animal-friendly products. By considering the consumers’ social value orientation, it provides a better understanding of the attitude-behavior gap in animal-friendly fashion consumption. However, further studies should focus on the way of adapting communication on eco-products to the consumer profile. Moreover, it seems interesting to explore how the integration of innovative environmentally friendly materials can be accepted by the target. Replicating this research with representative consumer samples from different countries is also necessary. Practical implications From a practical point of view, this research offers implications for managers operating in fashion apparel industry by giving insights on the consumers’ preference for animal friendly fashion. Social implications This study gives recommendations to help convincing consumers about the importance of animal welfare attribute and to increase their preference for animal-friendly fashion products. Originality/value Despite the extensive use of animal fibers, fur and skins in the production of textiles, the few researchers who have shed the light on the consumers’ response to animal-friendly products have considered mainly the case of food. Also, the marketing literature gives little explanation of the attitude-behavior gap in ethical fashion consumption. By examining the consumers’ social value orientation, this study provides a better understanding of this gap.

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Section: Discussion and Theoretical Contributionsmentioning

confidence: 99%

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

Achabou

Dekhili

Codini

2020

JCM

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“…The value chain for production of textiles is long. Environmental impacts occur in all stages including fiber production due to agriculture, animal husbandry [4], and industrial synthesis, through a variety of processes such as spinning, weaving, sewing, and further to application of various properties such as color, waterproofing, flame retardants, etc. Textile production and consumption have high water and energy use, and occupy land suitable…”

Section: Introductionmentioning

confidence: 99%

Does Use Matter? Comparison of Environmental Impacts of Clothing Based on Fiber Type

2018

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Several tools have been developed to compare the environmental impact of textiles. The most widely used are Higg Materials Sustainability Index (MSI) and MADE-BY Fiber Benchmark. They use data from production to evaluate the environmental impacts of textiles differentiated by fiber type. The use phase is excluded from both tools. This article discusses whether there is evidence that the use of textiles differs systematically between different fiber types and examines the consequences of comparing the environmental impacts of clothing based on differences in production of fibers alone without including differences in their use. The empirical material in this paper is based on analysis of rating tools and a literature review on clothing use. It shows that fiber content contributes to the way consumers take care of and use their clothing. When use is omitted, major environmental problems associated with this stage, such as spread of microplastics, are also excluded. This one-sided focus on material production impacts also excludes the importance of product lifespans, quality, and functionality. The consequence is that short-lived disposable products are equated with durable products. Comparing dissimilar garments will not help consumers to make choices that will reduce the environmental burden of clothing. We need an informed discussion on how to use all materials in the most environmentally sustainable way possible.

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“…Currently, the fashion industry, with extensive use of resources, short product life cycles, and over-consumption, generates many negative societal impacts (Allwood, Laursen, de Rodriguez & Bocken, 2015). Moreover, the textiles and clothing sector is highly entangled with environmental, social, economic, and governmental issues (Gardetti, 2017). However, many fashion brands are already adopting standards and are introducing codes and conduct to manage better the supply chain's social and environmental dimensions (Ashby, Smith & Shand, 2017).…”

Section: The Clothing Industrymentioning

confidence: 99%

“…In 2008, the term slow fashion was first introduced by a sustainable design consultant Kate Fletcher as an opposite approach to fast fashion (Phelan & Mau, 2014). Slow fashion refers to timeless apparel that lasts a long time and is not affected by rapidly changing fashion trends (Gardetti, 2017). Phelan and Mau (2014) also states that beyond mere adoption of organic materials, slow fashion includes environmentally sustainable fashion usage based on consumers' environmental awareness of impacts generated throughout the entire life cycle of textile products.…”

Section: Slow Fashionmentioning

confidence: 99%

Sustainable Marketing Orientation in the Clothing Industry: Slow or Fast Fashion?

Silva¹,

Turčínková²,

Magano³

2022

P&I

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Following the principles of sustainable marketing, any organization should meet the needs of its current consumers without compromising the ability of future generations to fulfill their own needs. This concern is valid not only for the environment but also the sustainability’s economic and social dimensions. The clothing industry is adapting business models to meet environmental awareness and demand for sustainable clothing. This study aims to understand how the clothing business and consumer behavior are changing in consideration of sustainability. Specifically, it addresses how fashion consumers consider sustainability when selecting and purchasing clothing, contrasting slow and fast fashion approaches. Firstly, an exploratory quantitative study based on an online survey about slow fashion purchase intention was performed with a sample of 864 Portuguese residents. Analyses of descriptive statistics (means, frequencies, and Cronbach’s alpha) and inferential statistics (chi-square, t-test, and ANOVA) were used. Then, a single-case study of a well-known Portuguese fashion brand concerning its strategy towards sustainability was carried out. The study concludes that there are positive associations between the consumer consideration for sustainability and slow-fashion clothing and the consumer perceived value, purchase intention, willingness to pay a price premium, and recommend slow-fashion products.

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Sustainability in the Textile and Fashion Industries: Animal Ethics and Welfare

Cited by 11 publications

References 9 publications

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

Does Use Matter? Comparison of Environmental Impacts of Clothing Based on Fiber Type

Sustainable Marketing Orientation in the Clothing Industry: Slow or Fast Fashion?

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