2018
DOI: 10.1111/jbl.12193
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Sustainability in Practice

Abstract: Should business lead on environmental sustainability? The article argues that while there are some environmental initiatives that support the mission of the business, such as energy savings that also reduce costs, business should not go too far. On the one hand, its ability to do so is limited since most of the carbon footprint is outside its four walls, and even where it can make substantial changes, it should not do it until consumers will be willing to pay for it and incur minor inconveniences.

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Cited by 12 publications
(11 citation statements)
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“…Clorox's natural cleaning products, for example, contain 50% or more natural solutions in their products and are so popular with consumers that demand for these cleaning products is much higher than that for other brands [46]. Assumption 3.…”
Section: Assumptionmentioning
confidence: 99%
“…Clorox's natural cleaning products, for example, contain 50% or more natural solutions in their products and are so popular with consumers that demand for these cleaning products is much higher than that for other brands [46]. Assumption 3.…”
Section: Assumptionmentioning
confidence: 99%
“…Such an approach facilitates sustainability conversations while allowing top management and SCM teams to focus on operational affairs. While the role of external sustainability teams has been studied in the literature, the present study has important implications for the role of internal sustainability teams (Sheffi, 2018). Specifically, this study calls for internal sustainability teams to be recognized as part of SCM teams.…”
Section: Discussionmentioning
confidence: 88%
“…Alchemy's decision to not implement two sustainability-related initiatives (IN2, IN3)-each deemed useful in only one scenario-is not surprising. Despite the scientific consensus on anthropogenic climate change well before the Alchemy project (Oreskes, 2004), most firms are still not taking a lead on addressing sustainabilityrelated issues (Sheffi, 2018). Sheffi notes that this is because most of a company's carbon footprint lies outside its operations, most consumers are unwilling to pay or bear slight inconveniences for sustainability, and economic development is prioritized over sustainability.…”
Section: Scenario Indicatorsmentioning
confidence: 99%