Sustainability Efforts in Practice in European Hotels: A Tricky Business?

Oxenswärdh, Anette

doi:10.12776/qip.v26i3.1773

Cited by 3 publications

(1 citation statement)

References 27 publications

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“…This aligns seamlessly with existing literature, reinforcing the trend where guests express a growing 92% demand for hotels to adopt more sustainable approaches in their operations. Oxenswärdh (2022) | 4 |…”

Section: Resultsmentioning

confidence: 99%

Sustainability System to Benefit Both Guest and Hotels

Nirmal,

Pant,

Singh

2024

pjhas

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Background: The research paper was to develop a universal sustainability rewards program in an upscale business hotel. With growing concern for depleting natural resources this program aims at rewarding guests for conserving natural resources. Objective: The study was to identify the consumer behavior and perception towards sustainability and to curate a universal sustainable rewards program. This study proposes a conceptual framework that combines the principles of sustainability, customer loyalty, and corporate social responsibility to design a rewards program that promotes environmentally responsible behaviors among hotel guests. Methodology: Quantitative research design was used in which an energy survey of a two hotels was conducted through telephonic interview with the Incharge of the Hotel Engineering Department and a survey among five hundred general consumers was done to assess their attitudes and behaviors towards sustainability through a Google form. The data was analyzed by calculating frequency and percentage. Results: The findings indicated that sustainable practices have become increasingly important to guests (92%) and 98% feel that an encouraging program would be an effective way to promote sustainable behaviors. The study also identified the key features and benefits of a sustainability programs and around 90% of customers prioritize sustainability efforts and innovations when selecting their accommodations, reinforcing the on-going trend observed in consumer behaviour. Around 81.3% of respondents expressed their willingness to partake in a universal sustainability rewards program and provided recommendations for its successful implementation in hotels. The rewards program gives credit points for optimal conservation of resources. It is universal in nature, i.e. these points can be earned as well as utilized anywhere across the globe. Conclusion: The proposed program has the potential to enhance the hotel’s reputation as a socially responsible business, attract environmentally conscious guests, and contribute to the sustainable development of the hospitality industry.

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Section: Resultsmentioning

confidence: 99%

Sustainability System to Benefit Both Guest and Hotels

Nirmal,

Pant,

Singh

2024

pjhas

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Bridging the Green Gap in Homesharing: How Platforms Can Increase Hosts’ Sustainability Intentions and Behavior

Rossmannek,

David,

Sandoval

et al. 2024

Journal of Travel Research

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Homesharing platforms are under substantive pressure to become more environmentally sustainable. Key to this challenge is these platforms’ homesharing hosts, who have the opportunity to introduce new sustainability innovations (e.g., water-saving measures). However, knowledge of what drives hosts’ sustainability behavior is currently limited. We address this gap and investigate antecedents for hosts’ sustainability intentions. Our study is based on a survey in Europe (conducted in 12 languages), resulting in a sample of 1,392 hosts. Building on the theory of planned behavior, we perform three analyses: (a) quantitative and theory testing, (b) quantitative and explorative, and (c) qualitative and explorative. Notably, we find that attitude and norms, as well as financial resources and time, are the main drivers of hosts’ sustainability intentions. In addition, the presence of local service offices (i.e., a platform business model that internalizes service operations from hosts) moderates the effects of sustainability antecedents.

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Certification of European Hotel Business Sustainable Development: Criteria, Programs, Advantages and Problems

Kozhukhova,

Gorina

2024

Visnyk DonNUET

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Objective. The objective of the article is to determine the criteria, programs, advantages and problems in the field of certification of sustainable development of the European hotel business. Methods. In the research process, the following general scientific methods and methods of cognition are used: methods of scientific abstraction, analysis and synthesis (for the study of theoretical aspects of the certification of sustainable development of hotels, consideration of international certification criteria, certification programs for the hotel industry at the international and national levels, European certification programs, determination of the main limitations and problems in the field of certification of the European hotel business), systematic generalization (to determine the features and advantages of the certification of the European hotel business, the practice of implementing sustainable development approaches in European hotels, directions for solving the problems of the certification of sustainable development of European hotels). Results. According to the results of the research, the criteria for evaluating the implementation of sustainable development approaches by hotels are determined, which include the demonstration of effective sustainable management, the maximization of social and economic benefits for the local community and the minimization of negative consequences, the maximum increase of benefits for cultural heritage and the minimization of negative impact, the maximization of benefits for the environment and minimization of negative impacts. International and European level certification programs for the hotel industry are considered. The advantages of certification of the implementation of sustainable hotel development approaches have been identified, including recognition of hotel business actions, customer attraction, efficient use of resources, reputation improvement, and compliance with standards. Problems in the field of certification of sustainable development of European hotels are singled out, in particular insufficient financing of certification programs to limit excessive dependence on the contributions of certified institutions, prioritization of the environmental dimension with an emphasis on cost savings, lack of connection between certifications and tour operators that contribute to the development of sustainable tourism, ignorance of users regarding the certification of sustainable development, the implementation of certification in hotels solely for the purpose of advertising, which does not involve sustainable management, the existence of a large number of tourism certifications with limited transparency in their processes, which makes it difficult for users to understand their real value from the point of view of sustainable development, difficulties in attracting new and especially in maintaining the certification of already certified institutions. The directions for solving the problems of certification of the sustainable development of European hotels (improvement of financing, expansion of awareness and educational programs, improvement of cooperation and coordination, implementation of innovative technologies and approaches for the sustainable development of the hotel industry) have been determined, which will contribute to the improvement of environmental, social and economic indicators of the hotel business, and therefore and achieving the global goals of sustainable development.

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Sustainability Efforts in Practice in European Hotels: A Tricky Business?

Cited by 3 publications

References 27 publications

Sustainability System to Benefit Both Guest and Hotels

Sustainability System to Benefit Both Guest and Hotels

Bridging the Green Gap in Homesharing: How Platforms Can Increase Hosts’ Sustainability Intentions and Behavior

Certification of European Hotel Business Sustainable Development: Criteria, Programs, Advantages and Problems

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