Sustainability development and competitiveness of Rome as a tourist destination

Abstract

Objectives -The aim of the paper is to study the sustainability level of the city of Rome (Italy) as a tourist destination. The paper's basic assumption is based on the fact that, compared to other international tourist destinations, Rome is high on the list as far as the number of international visitors is concerned, yet it is not the city at the top of the list. Design/Methodology/Approach -The methodology used is that of case study research (Yin, 2003). The results will be evaluated by applying the Weaver model (2000, 2011). According to Weaver, the competitiveness of a tourist destination depends on the level of sustainability of tourism development. Originality/Value -Sustainability implies that tourist destinations are governed and managed in such a way as to satisfy the expectations of the visitor in accordance with the socio-economic and natural environment in which such destinations operate. Thus the management of the sustainability of the destination is an essential ingredient in the development of the entire surrounding area. As a tourist destination, the city has made great efforts to diversify its offer to visitors, including new infrastructural, cultural and sport facilities in order to enhance its attraction as a tourist site, and as a result, to encourage new businesses and provide employment. Practical Implications -The relationship between sustainability and competitiveness is based on the belief that businesses that pursue environmental and economic and social performance improvements may benefit from these activities.

Competitiveness and Sustainability in Tourism Industry: The Albergo Diffuso Case Study

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Development Perspectives of Relational Capital in Women-Led Firms

“…The definition itself includes three main essential aspects of sustainable development: economic efficiency, social efficiency and environmental efficiency (Buckley, 2012). According to this definition, tourist enterprises can be considered sustainable when, medium to long term, they define a strategic approach whose aim is supplying tourist services that protect environmental resources and economic aspects and safeguard the identity, the values and the cultural heritage of local populations (Valeri, 2015;.…”

Co-evoluzione tra la destinazione turistica e le imprese turistiche

“…Pertanto le imprese ed i contesti territoriali devono co-evolvere alla ricerca di vantaggi competitivi, essendo le une risorse critiche per lo sviluppo degli altri e viceversa. Per co-evolvere, l'impresa turistica deve stimolare l'ambiente di riferimento condizionandone l'agire strategico delle entità che in esso operano, in ottica di sostenibilità (Valeri, 2015;. Ciò presuppone la capacità dell'impresa di saper attivare relazioni durature con l'ambiente, coinvolgendo tutti gli attori del sistema territoriale sulla base di una condivisione di obiettivi, motivazioni, saperi e tempi per creare valore nel processo di co-evoluzione (Cafferata, 2014).…”