Sustainability Branding Strategy Through ICT Networking of Tourism Development

Abstract

The current aspects of global multimedia have an important role in the dissemination of all types of information and news through information and communication technologies (ICT) quickly and effectively. Why this is important, because every individual can access, load, download, copy, even edit by various multimedia applications such as: Google; YouTube; What is wrong; Line; Courier; Facebook, Instagram, Paths; Blogger; Photoshop. The purpose of multimedia research in branding is to use descriptive qualitative research, to understand the implications of multimedia in building the image of a company or institution as a primary tool in the marketing business especially for Tourism. The main implication is the concept of positioning, instilling public trust, expanding marketing networks, maintaining sustainable business in global competition. Tourism marketing branding can be promoted through a variety of mobile multimedia devices such as: YouTube, Facebook, Instagram and disseminated according to its marketing targets, so that many slogans are always changed to be more innovative. The development of marketing branding through ICT were more effective, beautiful, interesting, easy to remember, to achieve the right target market, positioning concept, sustainability and must be managed carefully and always updated.