Sustainability Attitudes of Tourism Family Firms in Alpine Tourism Regions

Abstract

Recognising opportunities and risks are central for every business to stay successful in the long-run and a mandatory capability to create realistic management strategies. Recent papers argue strategic planning is sustainable in the long run. However, little is known about the owner-managers' attitudes and perceptions of challenges and opportunities of family businesses. This research shows the results of a qualitative inquiry identifying attitudes on sustainability of owner-managers in tourism family firms. Furthermore, attitudes towards the three dimensions of sustainability are analysed. The results reveal an awareness of economic and social sustainability attitudes while the environmental dimension seems to be less prominent.