“…UX plays a crucial role in the design, evaluation, and development of various applications and technological devices today [49][50][51][52]. UX could be applied with digital storytelling on advanced interaction technology (e.g., AR, VR, immersive, muiltimedia interfaces, wearable technologies) [53,54]. For instance, the "CHESS" project, Acropolis Museum's application that could customize museum information in order to generate individualized narratives, begins with a comprehensive examination of the user's profile, demographics, interests, cognitive or conceptual change, value perception, and inspiration, presenting suitable information and interfaces matched to the user's interests and profiles.…”