Sustainability and the human/nature connection: a critical discourse analysis of being “symbolically” sustainable

Burgh-Woodman, Hélène de; King, Dylan

doi:10.1080/10253866.2012.662834

Cited by 34 publications

(26 citation statements)

References 70 publications

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“…The endin-view here is to be more ethical in consumption, principally by confronting the tenets of overconsumption (by buying less and/or preferencing that which is more durable). Our evidence suggests this particular end-in-view is in constant flux and, for some, more part of a 'symbolic discourse than an actioned agenda ' (de Burgh-Woodman and King 2013). This is primarily due to competition between overlapping life events and priorities; evolving personal and social roles; and values that are emergent in experience (see also Carrington et al 2014).…”

Section: Concluding Discussion: Everything Flowsvalue and The Consummmentioning

confidence: 99%

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Hiller

Woodall

2018

J Bus Ethics

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The debate around ethical consumption is often characterised by discussion of its numerous failures arising from complexity in perceived trade-offs. In response, this paper advances a pragmatist understanding of the role and nature of trade-offs in ethical consumption. In doing so, it draws on the central roles of values and value in consumption and pragmatist philosophical thought, and proposes a critique of the ethical consumer as rational maximiser and the cognitive and utilitarian discourse of individual trade-offs to understand how sustainable consumption practices are established and maintained. An in-depth qualitative study is conducted employing phenomenological interviews and hermeneutic analysis to explore the consumption stories of a group of ethically minded consumers. The research uncovers the location of value within a fluid, yet habitual, plurality of patterns, preferences, morals, identities and relationships. Its contribution is to propose that consumer perception of value in moral judgements is represented by an overall form of aggregate personal advantage, which lacks conscious reflection and delivers a phenomenological form of value rooted in habits, reflecting a pragmatist representation of value unified as a 'consummatory experience'.

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Section: Concluding Discussion: Everything Flowsvalue and The Consummmentioning

confidence: 99%

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Hiller

Woodall

2018

J Bus Ethics

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“…For the sake of clarity and manuscript length, this discussion will focus on a single ad, the Ozarka Natural Spring Water ad, as a means to provide detailed insight into how consumers interpret green advertising. This exemplar approach has been used fruitfully in other scholarship related to analyses of content (de Burgh-Woodman & King, 2012;Hirsto, 2011). Although participants responded in similar ways to all five ads, the Ozarka ad was chosen because it, more than the other four, most closely skirts the issue of greenwashing and best illustrates the tensions inherent in green advertising.…”

Section: A Conflicted Response To Green Advertisingmentioning

confidence: 99%

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

Atkinson¹,

Kim²

2014

Environmental Communication

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Consumers increasingly report concern for the environment and acceptance of green products, but few opt for them in stores. This mixed-methods study adds context and helps specify the details of this attitude-behavior gap. First, a preliminary study relies on framing theory to conduct an exploratory content analysis of green advertising frames in four cross-platform women's lifestyle programming (website, magazine, and TV shows). Data indicate green-ad frames are commonplace in beauty, food, and household products advertisements, but claims are ambiguous and unsubstantiated. Drawing on theories of motivated reasoning, evolutionary psychology and the Persuasion Knowledge Model, the main study incorporates data from focus group interviews to understand how green consumers rationalize their non-green attitudes and positive evaluations of environmentally inferior products. Although consumers are skeptical of these green ads, they are ultimately accepting of the claims and rationalize their norm-violating positive evaluations in ways that amplify the non-green claims.

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“…Furthermore, when empirical studies are conducted, they tend to take a discursive approach, addressing green marketing primarily as discourse (see, e.g, Binkley, 2003;Burgh-Woodman & King, 2012;Kadirov & Varey, 2012).…”

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confidence: 99%

How green marketing works: Practices, materialities, and images

Fuentes

2015

Scandinavian Journal of Management

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Sustainability and the human/nature connection: a critical discourse analysis of being “symbolically” sustainable

Cited by 34 publications

References 70 publications

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising

How green marketing works: Practices, materialities, and images

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