Sustainability and customer equity: Evaluation of citing networks and contributions

Kim, Juran; Sun, Yang; Kim, Kyung Hoon; Kang, Seungmook

doi:10.1080/20932685.2019.1611464

Cited by 22 publications

(7 citation statements)

References 24 publications

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“…Marketers are driven by sustainability awareness to focus on environmental, economic and social dimensions and relate sustainability with branding efforts (Array et al , 2020). Environmental, social and environmentally sustainable practices enhance brand equity (Kim et al , 2019); it is a vital strategic asset and a crucial factor in sustainable competitive advantage (Almeyda-Ibáñez and George, 2017). Homestays can attract sustainability-oriented tourists by sustainability branding practices embedded in their image (Vesal et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Janjua

Krishnapillai

Rehman

2022

JHTI

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PurposeThis study explored the antecedent and consequent relationship between information and communication technology (ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia. This study also examined how the political support by local authorities benefitted this sustainable rural tourism product development.Design/methodology/approachHomestays operators from three states in Malaysia–Kuala Lumpur/Selangor, Pahang and Pulau Pinang–participated in the study. Self-administered questionnaires were used to collect responses and to test research hypotheses.FindingsThe study's model empirically demonstrated ICT competency, sustainability tourism marketing practices and political support by local authorities' construct which are essential explanatory variables of homestay brand equity. The model shows high levels of consistency between the theoretical design and the empirical results of its constructs, contributing as a new step in the tourism sustainability literature.Research limitations/implicationsThis study enables us to explain the “triple bottom line” theory when applied in combination with ICT competency, brand equity and newly introduced construct “political support by local authorities”.Practical implicationsThe study results in evidence of crucial implications for policymakers. Policymakers should enhance cost-effectiveness, policy integration (integration of economic, environmental and social goals), and transparency and accountability to achieve United Nations' and Malaysia's sustainable tourism goals.Originality/valueThis study is an early attempt to highlight the importance of sustainable tourism marketing and brand equity in rural community-based homestays in Malaysia. This study also emphasizes that the local political authorities are the most crucial rural tourism stakeholders, and they play a key role in sustainable rural tourism transformation.

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Section: Literature Reviewmentioning

confidence: 99%

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Janjua

Krishnapillai

Rehman

2022

JHTI

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“…Products that show social values as public self-consciousness carry uniqueness, pleasure, and quality as personal values, which are related to personal self-consciousness (Duong & Sung, 2021). Differences in perceived values will result in different purchasing behavior (Kim et al, 2019b). This thinking highlighted differences in luxury brands of gems and jewelry products.…”

Section: Productmentioning

confidence: 99%

Impact of Covid-19 Pandemic Upon Jewelry and Gems Business: Marketing Mixed Perspective

Chemsripong

2022

12th International Scientific Conference “Business and Management 2022”

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The objective of this study was to determine the impact of the COVID-19 pandemic by examining the mar-keting mix strategy for Thai gem and jewelry businesses to find ways for business by exploring the marketing mix com-position of 369 jewelry and gems businesses in Thailand. Marketing mix difference was tested by using Paired Samples t-test during pre-and post-COVID and tested the hypothesis using multiple regression analysis. Results found that COVID-19 epidemic has affected almost every marketing mix component (price, distribution, sales promotion, and product) with a statistically significant difference between pairs. Therefore, business units must emphasize and adjust their marketing mix in order to cope with new opportunities, such as creating a new platform for online sales, focusing on speed adaptation, and bringing more innovation to business in order to take advantage of this crisis.

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“…Seoul fosters fashion as a cultural industry and holds a Fashion Week every year. Second, many studies on customer equity, traditional markets and sustainability have focused on the fashion industry in South Korea (Kim et al. , 2019; Jung et al , 2020; Wang et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…People purchase luxury products based on their consumption values, such as individual social status and personal utility (Wiedmann et al , 2009; Jain et al , 2021). Moreover, the effects of consumption value on purchase intention differ according to consumers' characteristics and consumption patterns (Kim et al., 2019). Thus, the sales of luxury products at a department store, a traditional luxury retailer, will differ according to customers' characteristics, such as customer level (CL) of purchasing activity.…”

Section: Introductionmentioning

confidence: 99%

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Pang

Kim

et al. 2021

APJML

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PurposeThe COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it examines consumer behavior characteristics and provides implications for future fashion marketing and merchandising strategies.Design/methodology/approachThis study analyzed post-pandemic consumption trends by obtaining luxury brand sales data from the Korea National Statistical Office and department stores. Moreover, it investigated luxury consumption fluctuation after the pandemic and statistically analyzed the characteristics of luxury consumers by customer level (CL) that affected sales.FindingsThe results of the study showed that offline (online) clothing consumption at mass markets has decreased (increased) since the pandemic, whereas sales of luxury fashion brands at offline department stores have grown. Moreover, the in-depth analysis showed a significant sales decline (increase) for clothing-centered (leather-centered) luxury brands.Practical implicationsIf such a trend in luxury brand consumption continues, current polarization is expected to be maintained. Therefore, the study’s findings can be used as basic data in strengthening luxury brands and planning products.Originality/valueThis is the first work to undertake a comparative study of fashion consumer behavior, before and after the pandemic, involving the mass and luxury markets in South Korea.

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Sustainability and customer equity: Evaluation of citing networks and contributions

Cited by 22 publications

References 24 publications

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Impact of Covid-19 Pandemic Upon Jewelry and Gems Business: Marketing Mixed Perspective

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

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