Sustainability and country-of-origin

Götze, Franziska; Brunner, Thomas A.

doi:10.1108/bfj-06-2018-0401

Cited by 14 publications

(7 citation statements)

References 22 publications

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“…These two factors are followed by a claim related to ingredients (With natural ingredients) and the indication of domestic origin. That the perception of products is influenced by the inclusion of information on domestic origin has been confirmed by several studies [98][99][100][101][102], and the results of our research contribute to this by ranking the importance of this information. In the order of importance, health claims/nutritional claims are only the fifth of the six elements, and only the nutritional claim showed significant effect, the tested health claim did not.…”

Section: Discussionsupporting

confidence: 82%

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I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

2021

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Due to the high proportion of impulse purchases and the short time devoted to purchase decisions, packaging and other extrinsic attributes are becoming increasingly important in demonstrating the health benefits of a functional food item to consumers as plausibly as possible. Our research aims at identifying the role of extrinsic features (claims related to ingredients and health claims, organic or domestic origin, as well as the shape and color of packaging), gathered in the course of in-depth literature analysis, in the case of a functional smoothie. Our online consumer questionnaire was completed by 633 respondents, and the answers were assessed by choice based conjoint analysis. Our results show that each examined attribute plays a role in the assessment of health effects. The color blue has the biggest impact on making the consumer believe in the health benefits of the product. This is followed by the indication of organic origin, then the statement emphasizing the natural quality of the ingredients. The assessment of the specific extrinsic attributes is affected by consumers’ general health interest level, their involvement with food items, and their various demographic features.

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Section: Discussionsupporting

confidence: 82%

“…Information on the place of origin of a food item may play an important role in consumer decisions and the assessment of the product [98,99]. Puduri, et al [100] maintain that consumers prefer information on country of origin because they are concerned about the health effects of foreign products.…”

Section: Domestic Originmentioning

confidence: 99%

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

2021

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“…In addition, from a set of four tomato offers presented, Swiss consumers were also the only ones who strongly favored the regional offer (over the organic and regional offer). As shown by other studies, Swiss consumers prefer food from their own country or if possible from their own region and use respective labels as quality or even sustainability cue [54][55][56]. Hence, selling farmers' varieties on a regional level, possibly as regional-plus products, as they are not only from the region but also locally-adapted, might be very appealing to Swiss consumers.…”

Section: Discussionmentioning

confidence: 99%

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Meier

Oehen

2019

Sustainability

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To increase the diversity in the food system from seed to fork, participatory on-farm breeding schemes have been proposed. For participatory on-farm breeding schemes to be successful, consumers need to be willing to compensate farmers for their efforts in breeding and in diversifying their cultivation. Using vegetables as an example, we investigated whether consumers of four selected European countries liked the idea of having farmers breed their own varieties and whether they would be willing to pay a premium for farmers' as compared to standard varieties in a supermarket setting. The data was collected in an online survey and a willingness to pay was elicited using a contingent valuation approach. After providing respondents with information about the problem (diversity loss), solution (on-farm breeding), and the benefits of farmers' varieties, consumers' acceptance was very high and consumers were willing to pay a small premium. Our findings suggest that farmers' varieties can be appealing to a wide range of consumers if the appropriate information is provided, as they not only address the increasing demand for more sustainable products but also for more food diversity and tasty products. To our knowledge, this is the first study to examine consumer preferences for farmers' varieties for food system diversity.

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“…, 2021). The relation between local and sustainable also emerges in Götze and Brunner (2020). Last but not least, certified food products, just like PDO honey, are of great importance for the development of territories and of local economic systems (Brščić et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Where was my cup of honey made? PDO honey and sub-regional ethnocentric consumer segments

Trentinaglia

Cavicchioli

Pocol

et al. 2023

BFJ

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PurposeThe goal of this study is to understand if ethnocentrism exists at the sub-regional level among honey consumers living in the same production area as a protected designation of origin (PDO). Moreover, this analysis explores if ethnocentrism is influenced by individual economic conditions, among other socio-demographic characteristics.Design/methodology/approachA sample of 725 consumers was collected through the use of a questionnaire that was circulated in the province of Varese, one of the few honey PDO areas in Italy. The authors performed a principal component analysis and a two-step cluster analysis to identify different PDO honey consumer segments, focusing on their interest for PDO attributes.FindingsThe authors identified four consumer segments, depending on socio-demographic, consumption habits, frequencies, preferred attributes and preferences for the PDO product. One cluster exhibited strong preferences for the PDO honey, in the spirit of ethnocentrism, and was characterised by low-income levels; ethnocentric preferences were also observed in another cluster that had a different socio-economic profile.Research limitations/implicationsHoney is a niche product and not universally diffused among consumers: further analyses should investigate sub-national ethnocentrism for more universal food products. Yet, through the inspection of the different profiles found, it was possible to devise marketing strategies to boost PDO honey purchasing and to bring consumers closer to PDO products.Originality/valueThis analysis considers ethnocentrism as a segmentation criterion for PDO honey consumers that live in the very same PDO honey production area and enriches the existing literature on the relationship between ethnocentrism and individual economic status.

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Sustainability and country-of-origin

Cited by 14 publications

References 22 publications

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

I Believe It Is Healthy—Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Where was my cup of honey made? PDO honey and sub-regional ethnocentric consumer segments

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