Suspicion and Perceptions of Price Fairness in Times of Crisis

Ferguson, Jodie L.; Ellen, Pam Scholder; Piscopo, G.

doi:10.1007/s10551-010-0552-8

“…In addition, by voicing their doubts to friends and acquaintances, consumers can vent their frustration and attain retribution for their dissatisfaction (Chan and Wan, 2008). Thus, in the presence of green skepticism, consumers are likely to pose their questions, communicate their doubts, share their qualms, and warn others about green products (Ferguson et al, 2011), portraying them in an overall negative light to friends and acquaintances.…”

Section: Outcomes Of Green Skepticismmentioning

confidence: 99%

Gray Shades of Green: Causes and Consequences of Green Skepticism

Leonidou

¹

,

Skarmeas

²

2015

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Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both academics and practitioners.Building on attribution theory, we develop and test a theoretically anchored model that explains the sources and consequences of green skepticism. The study findings reveal that consumers' perceptions of industry norms, corporate social responsibility, and corporate history are important factors that explain why consumers assign different motives to corporate environmental actions. In addition, the results show that while intrinsic motives exert a strong negative effect on green skepticism, extrinsic motives have no discernible effect. Furthermore, the findings indicate that green skepticism prompts consumers to seek more information about the products, sparks negative word of mouth to friends and acquaintances, and forestalls purchase intentions. The study offers several implications for corporate and public policy makers and presents fruitful research directions.

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“…In fact, Campbell (1999) found that providing no reason can lead to negative inferences and subsequent perceptions of price unfairness. Additionally, if there are peripheral cues such as plausible negative motives for a price increase, consumers may become suspicious, which can result in increased perceived price unfairness (Ferguson et al, 2011). Bearden et al (2003) found that providing the seller's costs (i.e.…”

Section: Extent Of Information Disclosedmentioning

confidence: 99%

Transparency in pricing and its effect on perceived price fairness

Ferguson

¹

,

Ellen

²

2013

Journal of Product &Amp; Brand Management

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This research aims to examine the effects of transparency in pricing (i.e. disclosure of a price increase and extent of explanation) on perceived price fairness when a firm increases price. Design/methodology/approach -US adult consumer panelists participated in two online experiments. Findings -Consumers perceive a firm's price increase as more fair when the firm discloses the increase itself as compared to an outside source disclosing it. For a small price increase, a limited explanation was perceived as more fair; for a larger price increase, a more detailed aligned cost explanation was perceived as more fair.Research limitations/implications -Firms who must raise prices may increase consumer perceptions of price fairness by disclosing the price increase and providing an appropriate explanation matched to the size of the increase. Originality/value -This research focuses on the effects of being more transparent about pricing in the case of a price increase. Perceived price fairness is affected by who discloses the price increase, the amount of the price increase and the extent to which reasons are revealed and aligned with the firm's costs.

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“…Perhaps, our extended emotional value indicator which incorporates a greater relational dimension is a factor at play in the different results. It may also indicate that emotional value, which is more relationally superficial, holds less value for consumers in a sector requiring deeper relationships based on trust (Ferguson et al, 2011;Birchall, 2013). This may also highlight the need to extend the emotional value indicator to incorporate relational dimensions, particularly in high contact services (O'Malley et al, 2008) such as banking.…”

mentioning

confidence: 99%

Value proposition preferences of credit union members and patronage activity

Byrne

¹

,

McCarthy

²

2014

International Journal of Bank Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine the technical and relational value proposition preferences of credit union members and to examine the relationship between their preference and patronage activity. Design/methodology/approach -A total of 800 members of credit unions were surveyed. Exploratory factor analysis was used and four factors were extracted incorporating technical and relational dimensions of the credit union service. Member value proposition preferences are examined and the relationship to patronage activity of the credit union was explored. Findings -The majority of members express a higher or equal preference for a relational rather than a technical value proposition. Those that express a greater or equal preference for relational value are more likely to have a higher level of patronage activity. Research limitations/implications -Credit unions are member-owned financial institutions and hence the study is context dependent. Credit unions are member-owned financial institutions and hence relational value may be more significant than in the case of non-member owned entities. Practical implications -The research highlights the importance of consideration of relational value in financial services entities whose competitive advantage lies in the relational. In terms of the credit union, the impact on the relational value proposition of the credit union must be considered in the design and implementation of industry restructuring. Originality/value -This paper extends the emotional value and interactive quality construct to incorporate a greater relational focus which the paper suggests is of greater relevance to high-contact financial services. The research in this paper also extends beyond the criticised static focus of consumer perceived scales (consumer perceived value) and the episode focused service quality scales. Hence, it has a more longitudinal and holistic focus. The paper also incorporates a preference between benefits approach rather than an evaluative or trade-off between benefits and costs framework.

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Suspicion and Perceptions of Price Fairness in Times of Crisis

Abstract: suspicion, price fairness, price gouging, crisis, affect,

Cited by 53 publications

References 37 publications

Gray Shades of Green: Causes and Consequences of Green Skepticism

Gray Shades of Green: Causes and Consequences of Green Skepticism

Transparency in pricing and its effect on perceived price fairness

Value proposition preferences of credit union members and patronage activity

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