Abstract:PurposeSince 2018, the two floods and droughts that struck Kerala's economy have threatened the state's sustainable earthen vessel production. Current studies allocate focus to the pottery industry's techno-social impacts and ethnography of the potter community; hence, there is a gap in understanding consumers, who are responsible for environmentally conscious behaviors, and their switch from earthen vessels to other materials adaptable to modern kitchens. This study aims to bridge gaps in understanding the re… Show more
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