Survey of the Consumer Attitude of Tourists Visiting South Transdanubia, Hungary

Abstract

The primary goal of the survey conducted was to work out adequate methods for the exploration of the consumer attitudes of tourists visiting South Transdanubia (Hungary) and to typify these attitudes, especially to analyse tourists’ behaviour concerning local products. The source of the primary findings of the paper is a guest questionnaire survey conducted in 2018. These data were analysed – relying on professional literature – by cluster analysis and factor analysis. During the research comprehensive information was gained about the typical consumer habits of tourists arriving at South Transdanubia, which habits show several similarities and matches to consumer trends revealed by the literature research. Getting to know these consumer attitudes allowed the authors to create consumer types with the help of which the structure and size of the potential consumer base can be known.

Travelling Habits of People With Disabilities

“…The presence of different disabilities creates disparate and specific needs that require unique ideas and solutions. Understanding consumer preferences and attitudes is also necessary for potent supply development for people with disabilities as well (Závodi et al, 2021). Zajadacz presents the needs and creative accessibility solutions designed to meet the demands of people living with disabilities such as blindness and hearing loss (deafness) (Zajadacz, 2015, Zajadacz andLubarska, 2020).…”