Survey of Health Care Practitioners’ Preferences for Medical Information: Collective Insights for Impacting Patient Care

Abstract

These findings provide information regarding the utility of medical information services while providing insights on the informational needs of health care professionals today. MI departments provide an important service to health care professionals that impart confidence for making treatment decisions.

Reducing Call Volume at Medical Information Centers by Switching to a Web-Based Self-Service Facility—What to Consider? Providing Customers With Digital Medical Information on the Internet

“…2 Recently, Fung et al reported that up to 21% of customers (varying depending on Customer Group) even preferred receiving medical information by directly accessing a medical information website. This appears to be the case more so for pharmacists and nurses 10 than for physicians.…”

US Medical Information Websites Benchmarking: How Is the Industry Fairing in Usability?

“…3 However, Fung et al conducted a survey with US HCP where it was demonstrated that phone conversations continue to be a preference while alternate routes of communications such as mobile apps, video chats, or text are less favorable. 21 These studies suggest that mobile optimization, the use of smartphones and tablets for clinical information, will continue to grow while phone conversations also continue to be an important factor of medical communications. There are options for optimizing the user’s experience accessing MI on a mobile device.…”

Medical Information Practices Across the Pharma Industry: What Can We Learn from Benchmarking Surveys?

“…While studies have reported that healthcare professionals and patients value the medical content provided by Med-Info departments measured by reported usage of information and/or action taken [7,8], there is still a lack of awareness among healthcare professionals (HCPs) and patients about pharmaceutical industry MedInfo services. Individual companies have been unsuccessful in addressing this knowledge gap and bringing visibility to the value of pharmaceutical industry MedInfo services [9,10].…”