Survey of consumer preferences on the bee product market. Part 2. Bee products

Kopała, Elżbieta; Balcerak, Marek; Kuznicka, E.

doi:10.22630/aas.2019.58.3.22

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The results of the study carried out by Kopała et al [60] showed that elder respondents consume more often honey compared to younger generation of consumers. Many conducted studies pointed to consumer preference for the type of honey, and based on the results, it can be concluded that polyfloral and multifloral honey [60][61][62], acacia honey [61][62][63][64], lime honey [60,62] and other rare types, such as honeydew and mountain flowers [65,66], are the most preferred among consumers. Moreover, Żak [67] examined honey colour preference and found that young consumers prefer bright honey, and older ones would rather consume honey with a dark colour.…”

Section: Discussionmentioning

confidence: 98%

Exploring Consumers’ Preferences and Attitudes to Honey: Generation Approach in Slovakia

Šedík

Hudecová

Predanócyová

2023

Foods

View full text Add to dashboard Cite

Honey is popular among consumers for its composition and healing properties. The aim of the paper is to study the differences in honey preferences across various age generations in Slovakia. The study is based on primary data obtained by conducting an online questionnaire survey on a sample of 1850 Slovak consumers of honey in 2022. Multiple correspondence analyses and non-parametric tests were applied to study the differences in preferences across selected age cohorts (Generation Z, Generation Y, Generation X and Silver Generation). The results show that Silver Generation tends to consume honey due to its nutritional values and prefers to consume monofloral honey of a dark colour, while Generation Z does not use honey in cosmetics or consume it due to its nutritional values and are inclined to prefer polyfloral honey. The utilisation of honey in cosmetics was associated mostly with Generation X. Younger consumers (Generation Z and Generation Y) have a very low awareness of creamed honey and honey with additions in comparison to Silver Generation or Generation X. In addition, the results reveal that propolis, royal jelly and bee pollen were the most attractive additions for honey across all age cohorts in Slovakia, while spirulina and chilli were the least attractive additions.

show abstract