Surfaces et sédimentations

Construction of a place brand

“…Thanks to an inter-municipal cooperative agreement within a tourist destination area characterised by uneven power sharing among its stakeholders, the emblem of the Saint Bernard dog was "captured" by the resort of Verbier, even though it was already well endowed as an alpine resort (Diener et al , 2006). This development was to the detriment of the rural municipalities in the Grand Saint Bernard valley that were looking for a new lease of life and for which the Saint Bernard dog is the main resource.…”

“…At the international level, the impact is certainly much more limited. Indeed, many Valais alpine resorts frequented by international clientele operate in a somewhat isolated manner (Diener et al, 2006), totally cutting them off from their immediate environment. The possibility that the touristic place and holiday destination is seen as part of a cantonal collective entity and its political choices is very weak here, even if this …”