Plasmonic
nanoparticles (PNPs) can significantly modify the optical properties
of nearby organic molecules and thus present an attractive opportunity
for sensing applications. However, the utilization of PNPs in conventional
absorption, fluorescence, or Raman spectroscopy techniques is often
ineffective due to strong absorption background and light scattering,
particularly in the case of turbid solutions, cell suspensions, and
biological tissues. Here we show that nonmagnetic organic molecules
may exhibit magneto-optical response due to binding to a PNP. Specifically,
we detect strong magnetic circular dichroism signal from supramolecular
J-aggregates, a representative organic dye, upon binding to silver-coated
gold nanorods. We explain this effect by strong coupling between the
J-aggregate exciton and the nanoparticle plasmon, leading to the formation
of a hybrid state in which the exciton effectively acquires magnetic
properties from the plasmon. Our findings are fully corroborated by
theoretical modeling and constitute a novel magnetic method for chemo-
and biosensing, which (upon adequate PNP functionalization) is intrinsically
insensitive to the organic background and thus offers a significant
advantage over conventional spectroscopy techniques.