Surface-enhanced Raman scattering (SERS) is a highly selective and sensitive straightforward analytical method, which is however not yet established in routine analysis due to a lack of reliability and reproducibility. To address this limitation, we show the distinct correlation of the ever-present but often neglected broad SERS background continuum with the SERS signal intensity of the analyte and how to exploit this correlation for an easy-to-handle, automatable and more reliable SERS measurement. First, fast and high-contrast imaging of the SERS substrate is performed for hot spot localisation utilizing the SERS background. Subsequently, highly enhanced SERS spectra are recorded at the centre of these spots. Furthermore, we correlate our SERS background imaging with other optical imaging modalities and electron microscopy to assess structure-property relationships. Monte Carlo simulations based on actual measurements illustrate the sampling error of a conventional SERS experiment and the advantages our method provides.