“…One possible approach would be to explore the concerns held by people in more depth, and to highlight the research which suggests that financial and altruistic motives are not necessarily diametrically opposed ( Gilman, 2018 , Kool et al, 2019 ), and that the concern around the type of donor incentivized by monetary payment may not necessarily hold true. Given, however, that payment per se may not necessarily increase the number of donors who donate ( Daniels, 2000 ), and that research suggests that support for payment constituting financial reward is not strongly endorsed in the New Zealand and Australian context ( Goedeke et al, 2020 ), other ways that address both the need for donors and ways to improve donor recruitment in keeping with the current legislative framework of altruistic donation should also be considered. These include better education and health promotion programmes with respect to age-related fertility decline, thereby reducing the need for donors in some cases, and public awareness campaigns that draw on personal stories and civic duty to attract donors ( Del Valle et al, 2008 , Shaw, 2010 , Moura et al, 2019 ).…”