Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Luger, Michaela; Hofer, Katharina Maria; Floh, Arne

doi:10.1016/j.ibusrev.2021.101903

Cited by 25 publications

(16 citation statements)

References 87 publications

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“…However, CSR awareness of consumers does not necessarily guarantee a positive purchase decision simply because a brand is involved in CSR initiatives; a brand must be genuinely committed to CSR. Its target customers take notice of CSR initiatives in their everyday life as active consumers (Luger et al, 2022). Gen Y has a higher level of involvement in evaluating products in their decision-making, compared to earlier generations (Parment, 2012).…”

Section: Gen Y's Corporate Social Responsibility Attitude As a Modera...mentioning

confidence: 99%

Influence of corporate social responsibility and brand attitude on purchase intention

Arachchi¹,

Samarasinghe

2023

SJME

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Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their attitude towards CSR. Design/methodology/approach This study tested the model with a sample of 392 generation Y consumers using Smart partial least squares (PLS)-structural equation modelling. Findings Brand attitude partially mediates the positive influence of perceived CSR (PCSR) on purchase intention. Gen Y’s attitude towards CSR increases the impact of PCSR on brand attitude and purchase intention. Practical implications To multiply the effects of CSR and brand attitude, retail marketing managers can develop strategies that strengthen the links between awareness, knowledge, brand affection and purchase intent by encouraging Gen Y consumers to engage with the brand’s CSR strategy. Originality/value This study advances the literature on CSR and consumer behaviour by providing an integrated view of the hierarchy of effects model and a generational cohort perspective in predicting purchase intention. sponsabilidad social corporativa y la actitud hacia la marca en la intención de compra

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Section: Gen Y's Corporate Social Responsibility Attitude As a Modera...mentioning

confidence: 99%

Influence of corporate social responsibility and brand attitude on purchase intention

Arachchi¹,

Samarasinghe

2023

SJME

View full text Add to dashboard Cite

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“…Measurement invariance testing is part of the standard repertoire in IM. Yet, we encourage researchers to benefit further from using the measurement invariance of composite models (MICOM) procedure developed for the PLS-SEM use for this purpose (as in De Beule et al, 2020;Luger et al, 2022).…”

Section: Assessment Of Observed and Unobserved Heterogeneity And Meas...mentioning

confidence: 99%

The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research

et al. 2022

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Research in international business and management (IM) is highly complex, contextual, and spans various subfields and related theoretical lenses. These characteristics pose research challenges that require utilizing sophisticated research designs and methodologies. This paper and our focused issue on 'The use of partial least squares structural equation modeling (PLS-SEM) and complementary methods in IM research' further clarify whether and how researchers using PLS-SEM can address (some of) the challenges in IM research. We explain how researchers can benefit from the (advanced) capabilities that PLS-SEM offers; either as a stand-alone method or in triangulation efforts that leverage complementary approaches. In addition, we review the IM literature for PLS-SEM applications and evaluate whether and how researchers are already using these approaches. We identify some room for improvement when it comes to the application of both more advanced PLS-SEM capabilities and the triangulation of PLS-SEM with qualitative data analyses, and techniques such as fuzzy set qualitative comparative analyses and necessary condition analyses. For better guidance, we refer to PLS-SEM application examples in which the methodological advances are used.

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“…As a result of technological advancements, the ability to integrate food safety resources has improved, lowering the risk of food safety incidents further (49,50). However, the lack of corporate social responsibility and risk awareness, as well as backward processing technology, have made food safety supervision more difficult (51,52). Therefore, it is critical to allow companies to participate in food safety supervision in order to make production process information more transparent, and further allowing continuous product quality improvement (53)(54)(55).…”

Section: The Mediating Role Of Food Safety Integration Capacitymentioning

confidence: 99%

Impact of food safety supervision efficiency on preventing and controlling mass public crisis

Ding

Qiao

Wang

et al. 2022

Front. Public Health

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Food safety has received unprecedented attention since the COVID-19 outbreak. Exploring food safety regulatory mechanisms in the context of cluster public crises is critical for COVID-19 prevention and control. As a result, using data from a food safety regulation survey in the Bei-jing-Tianjin-Hebei urban cluster, this paper investigates the impact of food safety regulation on the prevention and control of COVID-19. The study found that food safety regulation and cluster public crisis prevention and control have a significant positive relationship, with the ability to integrate regulatory resources acting as a mediator between the two. Second, industry groups argue that the relationship between regulatory efficiency and regulatory resource integration should be moderated in a positive manner. Finally, industry association support positively moderates the mediating role of regulatory re-source integration capacity between food safety regulatory efficiency and cluster public crises, and there is a mediating effect of being moderated. Our findings shed light on the mechanisms underlying the roles of regulatory efficiency, resource integration capacity, and industry association support in food safety, and they serve as a useful benchmark for further improving food safety regulations during the COVID-19 outbreak.

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Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Cited by 25 publications

References 87 publications

Influence of corporate social responsibility and brand attitude on purchase intention

Influence of corporate social responsibility and brand attitude on purchase intention

The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research

Impact of food safety supervision efficiency on preventing and controlling mass public crisis

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