Support and employment preferences in online platform work: A cluster analysis of German‐speaking workers

Abstract

Online platform work is an emerging field of non‐standard employment. Up to now, there has been little knowledge of the perspective of online platform workers on social protection and regulation. We provide quantitative data (n = 1727) on their needs for support and on their employment status preferences. Given the heterogeneity of German‐speaking online platform workers, we have conducted a cluster analysis to group workers according to task length, hourly wage, working hours and experience on online platforms. Most of the respondents are solo‐self‐employed and hybrid workers. They prefer support instruments that improve their skills and income over those that aim to strengthen their rights. The majority of platform workers are in favour of working outside of platforms. The study also shows that despite the low dependence on platform income, the actual poverty risk is relatively high.