2017
DOI: 10.1016/j.apm.2017.04.041
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Supply chain coordination through integration of innovation effort and advertising support

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Cited by 63 publications
(41 citation statements)
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“…Song et al . studied firms' innovation and advertising decisions in a two‐echelon supply chain . Ji et al .…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…Song et al . studied firms' innovation and advertising decisions in a two‐echelon supply chain . Ji et al .…”
Section: Literature Reviewmentioning
confidence: 99%
“…It is assumed that the manufacturer will induce a total cost during reducing carbon emission, which is an increasing and convex function of carbon emission reduction level and defined as C()e=12Ue2, s.t. e > 0, U denotes the carbon emission reduction effort cost coefficient . Assumption With a rise in low‐carbon promotion cost, the promotion efforts will decrease with an increasing impact . We consider the promotion cost of retailer as C()υ=12Kυ2, s.t.…”
Section: Notations and Assumptionsmentioning
confidence: 99%
“…Advertising strategy appears in other studies too. Song et al [21] studied integrated firms’ innovation and advertising decisions in a two-echelon supply chain. Martín-Herrán and Sigué [22] in a bilateral monopoly, investigated the optimal scheduling of retailer and manufacturer advertising in a three-period planning horizon.…”
Section: Literature Reviewmentioning
confidence: 99%
“… a>0 , px>0 . Greater θ indicates that retailer x and retailer y is more competitive, and we derive 0<θ<1 (e.g., Song et al [21]; Liu et al [27]; Zhu and He [26]; Wu [30]). …”
Section: Notations and Hypothesismentioning
confidence: 99%
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