Supplier involvement and customer involvement effect on new product development success in the financial service industry

Chien, Shu-Hua; Chen, Jyh-jye

doi:10.1080/02642060802116354

Cited by 72 publications

(66 citation statements)

References 39 publications

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“…However, there is less research on factors explaining whether customer and supplier involvement in product development will take place or not [1,11]. This is essential especially in the opening stages of product development often regarded as essential for the product development success, due to decisions regarding design teams and impacts on overall time and costs [16]. In the early phases of product development, the time demands for customers or suppliers can be greater [17], which potentially decreases the motivation for participating in the product development of a focal company typically owning the product rights.…”

Section: Management and Production Engineering Reviewmentioning

confidence: 99%

“…This interaction may take forms such as small group exercises and prototype testing [12], customer involvement in product development teams [5] as well as more traditional forms such as opinion boxes or customer interviews [16]. Lead user method has been presented as a means to specifically facilitate early insights into customer needs and solutions for satisfying such needs [24,41].…”

Section: Customer Integration In Product Developmentmentioning

confidence: 99%

Section: Customer Integration In Product Developmentmentioning

confidence: 99%

“…Companies learn from their customers and new technologies push forward open forms of innovation and cooperation with customers [42]. Product development can benefit from in-depth understanding of customers, their situation and needs [5] supporting the achievement of ideal costs and time in production and reducing uncertainties related to environment and customer demand [16].Customer involvement in product development requires active interaction with customers [11]. This interaction may take forms such as small group exercises and prototype testing [12], customer involvement in product development teams [5] as well as more traditional forms such as opinion boxes or customer interviews [16].…”

mentioning

confidence: 99%

“…Product development can benefit from in-depth understanding of customers, their situation and needs [5] supporting the achievement of ideal costs and time in production and reducing uncertainties related to environment and customer demand [16].…”

mentioning

confidence: 99%

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Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

Jääskeläinen

Heikkilä

Hiidensalo

et al. 2017

Management and Production Engineering Review

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Accepted: 8 November 2017There is already a wide acceptance on the importance of involving supplier and customer companies in product development. Decent understanding prevails on the relationshiporiented approach to product development including various collaboration forms. However, there is less research on the factors explaining the decision of attending to joint product development. In addition, less studies have examined the integrated role of both suppliers and customers in product development initiatives. This study searches answers to the following research questions: 1. What is the role of different actors in product development initiatives? 2. What factors motivate suppliers and customers to participate in product development?The research is carried out as an in-depth qualitative single case study in a large project manufacturing company. It takes the perspective of a focal company striving for product improvements. The first part of the empirical study consists of 15 semi-structured interviews. The second part includes two discursive workshops and builds upon the results of the interviews. This study contributes to the existing research by explaining the challenges and conditions facilitating joint product development with supplier and purchaser companies. The results highlight the role of customers in improving the effectiveness of product development. As a practical contribution, the paper reports the application of workshop method as a facilitator of collaboration between supplier, purchaser (focal company) and customer companies.Keywords collaboration, supplier involvement, customer involvement, product development, purchasing, supply management, case study. IntroductionThe importance of collaboration in product development has been acknowledged for a long time. Development of complex products often requires collaboration crossing organizational boundaries enabling the use of complementary knowledge and resources [1,2]. There is already a lot of literature on involving both suppliers [e.g. 3, 4] and customers [e.g. 1, 5] to product development. The literature of product development includes many factors promoting inter-organizational collaboration [6]. The benefits of involving suppliers to product development include leveraging supplier knowledge to reduce costs and lead times of product development [7], getting better access to supplier technology [8], and increased innovation outcomes due to resource pooling and complementary capabilities [9]. In addition, customer involvement may have a positive impact on product success [10], understanding of customer needs [5] and competitor moves [11]; and generation of new ideas [12].The level and degree of supplier innovation in terms of product development is one of the main competitive priorities in supplier selection [13]. Earlier research has often considered how external part-13 Unauthenticated Download Date | 5/11/18 7:59 PM Management and Production Engineering Reviewners for joint product development should be chosen [2]. Also the relati...

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Section: Management and Production Engineering Reviewmentioning

confidence: 99%

Section: Customer Integration In Product Developmentmentioning

confidence: 99%

Section: Customer Integration In Product Developmentmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

Jääskeläinen

Heikkilä

Hiidensalo

et al. 2017

Management and Production Engineering Review

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Satisfaction in the context of customer co‐production: A behavioral involvement perspective

Hunt

Geiger-Oneto

Varca

2012

J of Consumer Behaviour

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Consumers increasingly subscribe to community-supported agriculture (CSA) programs as an alternative retail channel for fresh produce. Compared with supermarket retailers, CSAs are built around an ethos of community rather than efficiency and economies of scale; and CSA programs demand far greater customer co-production than supermarket retailers. For instance, CSA members (customers) assume responsibilities for physical distribution, market timing, and financial risk taking-activities that, for customers of traditional supermarkets, are assumed by the retailer or other market intermediaries. Service-dominant logic suggests that such co-production activities provide value for consumers. And the expanding demand for CSA programs anecdotally supports the notion that consumers find value in co-producing fresh produce. However, whether or not co-production leads to greater satisfaction with a product category remains largely untested. We draw on community theory to test if engagement in co-production activities leads to satisfaction with a product category. By examining product satisfaction, we test an outcome of co-production that is consumer-centric. Results from an exploratory field study suggest that two types of value co-creation-commitment to co-production and behavioral involvement in product-related activities-are positively correlated with product satisfaction. Our results support the notion that value co-creation provides value for consumers. Interestingly, these findings are antithetical to studies that suggest service convenience constitutes non-monetary value for consumers. Our study suggests that the community theory is a viable theoretical frame for consumer research on co-production. Further, our findings suggest that consumer research into the co-creation of value should incorporate measures of product satisfaction and draw on behavioral as opposed to exclusively attitudinal assessments of co-production activities.

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From Expert Consulting to Co-creation in Medical Education; Co-creating an Exploratory Educational Space for Orthopedic Medical Education

Antoniou

Bamidou

Tartanis

et al. 2019

Communications in Computer and Information Science

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Supplier involvement and customer involvement effect on new product development success in the financial service industry

Cited by 72 publications

References 39 publications

Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

Satisfaction in the context of customer co‐production: A behavioral involvement perspective

From Expert Consulting to Co-creation in Medical Education; Co-creating an Exploratory Educational Space for Orthopedic Medical Education

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