2020
DOI: 10.1108/jbim-10-2018-0317
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Supplier-initiated ingredient/component branding

Abstract: Purpose This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy. Design/methodology/approach A total of 5,254 manufacturing companies were screened to ide… Show more

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Cited by 6 publications
(5 citation statements)
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References 82 publications
(148 reference statements)
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“…Based on this method, the minimum sample size should have 56 cases, which is smaller than the size of our final sample (67 cases). Finally, our research method and sample size are similar to other studies (Aljafari and Brown, 2020; Claro et al , 2018; Kienzler et al , 2019). Therefore, from a methodological perspective, the overall data collection procedure (including the sample size) supports our results.…”
Section: Methodsmentioning
confidence: 87%
“…Based on this method, the minimum sample size should have 56 cases, which is smaller than the size of our final sample (67 cases). Finally, our research method and sample size are similar to other studies (Aljafari and Brown, 2020; Claro et al , 2018; Kienzler et al , 2019). Therefore, from a methodological perspective, the overall data collection procedure (including the sample size) supports our results.…”
Section: Methodsmentioning
confidence: 87%
“…PLS-SEM is considered appropriate because this research is exploratory in nature and in the early stages of theory development (Ali and Khalid, 2017; Gottfried et al , 2017; Hair et al , 2017b). PLS-SEM has been used in similar research (Aljafari and Brown, 2020; Kwiatek et al , 2020; Matthews and Edmondson, 2022; Steinle et al , 2020). Based on Kock and Hadaya (2018), Hair et al (2022) and Sarstedt et al (2022), the minimum sample size recommendation using the inverse square root method with a 5% significance level and a minimum path coefficient of 0.15 is 275 respondents.…”
Section: Methodsmentioning
confidence: 99%
“…PLS usage has been increasing in research (Askariazad and Babakhani, 2015). PLS-SEM has been used in similar research (Aljafari and Brown, 2020; Anaza et al , 2015; Kwiatek et al , 2022; Steinle et al , 2020). Based on Cohen (1992), the minimum sample size recommendation for the developed PLS-SEM model using a significance level of 5% for predictive power ( R 2 ) of at least 0.25 is 59 respondents.…”
Section: Methodsmentioning
confidence: 99%