2018
DOI: 10.1287/mnsc.2016.2584
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Superstition and Financial Decision Making

Abstract: In Chinese culture, certain digits are lucky and others unlucky. We test how such numerological superstition affects financial decision in the China IPO market. We find that the frequency of lucky numerical stock listing codes exceeds what would be expected by chance. Also consistent with superstition effects, newly listed firms with lucky listing codes experience inferior post-IPO abnormal returns. Further tests suggest that our conclusions are not driven by endogeneity.

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Cited by 100 publications
(54 citation statements)
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“…14 In financial markets, there is limited evidence that numerical superstitious beliefs matter. 15 Hirshleifer, Jian, and Zhang (2016) find that newly listed Chinese firms are more likely to have lucky numbers in their listing codes. The firms with lucky listing codes are traded at a premium and experience inferior post-IPO abnormal returns.…”
Section: A Limit Orders Submitted At Prices Ending With Lucky and Unmentioning
confidence: 99%
“…14 In financial markets, there is limited evidence that numerical superstitious beliefs matter. 15 Hirshleifer, Jian, and Zhang (2016) find that newly listed Chinese firms are more likely to have lucky numbers in their listing codes. The firms with lucky listing codes are traded at a premium and experience inferior post-IPO abnormal returns.…”
Section: A Limit Orders Submitted At Prices Ending With Lucky and Unmentioning
confidence: 99%
“…Brown et al (2002) and Brown and Mitchell (2008) discovered that the daily opening and closing prices tend to cluster at the number "8" in Asian Pacific and Chinese Stock markets. Hirshleifer et al (2018) found that the superstition affected the pricing of initial public offerings in China in the period of 1991-2005. On Shanghai and Shenzhen stock exchanges, listed companies are identified by a numerical code, which is the equivalent of the US ticker.…”
Section: Literature Reviewmentioning
confidence: 99%
“…(2009) found that companies with meaningful tickers such as SLOT and ODDS, in the case of casinos, perform better than similar companies with regular tickers. Utilizing the unique feature of the Chinese stock market, namely, that tickers have a numeric form (for example, Bank of China stock is traded in Shanghai under the ticker "601988") and the prevalence of numerical superstition beliefs in China (digits 6,8,9 are considered lucky because their pronunciations sound are similar to positive words such as "longevity" and "prosper", while 4 is associated with the word "death" and considered unlucky), Hirshleifer et al (2016) found that superstition affects stock market returns. Newly listed Chinese companies with lucky tickers are traded at a premium of over 20%, which dissipates within three years after the IPO leading to underperformance of these companies.…”
Section: All Available Informationmentioning
confidence: 99%