Superstars vs the long tail: How does music piracy affect digital song sales for different segments of the industry?

Savelkoul, Ruben

doi:10.1016/j.infoecopol.2019.100847

Cited by 13 publications

(14 citation statements)

References 20 publications

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“…However, the sanction of digital rights management (DRM) provisions under copyright laws in India may not be a complete solution to overcome unauthorized downloading of digital content (Scaria, 2013). The effect of anti-piracy laws is limited in the main to the top songs on their launch and gradually decreases over time (Savelkoul, 2020). Campaigns play an important part in deterring behaviours (Callen and Ownbey, 2003).…”

Section: Discussionmentioning

confidence: 99%

“…Consumers engage in various undesirable behaviours such as financial frauds (bank and insurance) (Haithem, 2014), shoplifting and fare dodging (Leischnig and Woodside, 2019), fraudulent returning (Harris, 2008), posting online malicious comments (Kim et al , 2019), cyberbulling (Lowry et al , 2016), spreading fake news (Visentin et al , 2019) and digital piracy (Harris and Dumas, 2009; Lowry et al , 2017; Savelkoul, 2020). Some of the reasons underlying such behaviours could include product variety, monetary savings, quality perceptions and moral consideration (Hansen and Walden, 2013; Cox and Collins, 2014; Savelkoul, 2020). However, many such behaviours are often considered acceptable because many people are engaging in them (Dootson et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…There are several Indian pirated movies on internet that are demanded by consumers residing abroad (Scaria, 2013). Although such behaviours may be considered acceptable (Arli et al , 2015), it is important to discourge piracy (Savelkoul, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

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The grey and dark facets of online activities: a study of consumer perceptions

Handa

Ahuja

2022

JICES

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Purpose The internet has provided a gamut of benefits to consumers. The digital world, however, also provides space for various illegal or unethical consumer activities. Consumers may not always be fully aware of the unethical or illegal nature of some of the online activities that they engage in. This study aims to examine the questionable side of online consumer behaviour in an emerging market where internet penetration and smart phone accessibility is rapidly expanding. Using a third-person technique, this study attempts to empirically capture the perceptions of Indian adults regarding the prevalence of various questionable online activities such as unauthorized downloading of digital content, spreading fake news/misinformation and fraudulent returns and to understand the extent to which these respondents believe that such actions are acceptable or illegal and unethical. Design/methodology/approach An online questionnaire was used to collect primary data from 212 consumers. Non-probability convenience and snowball sampling was used for the purpose. Findings Unauthorized watching or downloading of online content is reported to be the most prevalent among the various types of questionable behaviours examined. However, it is behaviours such as fraudulent returns and spreading misinformation through online channels which are considered to be the most unethical or illegal. Certain behaviours which may be deemed to be unethical and illegal nevertheless are seen as acceptable. Significant differences between demographics in the case of several of the unethical activities are reported. Research limitations/implications This study examines the grey and dark side of online behaviours among consumers in an emerging market and points to the need for action on several fronts to increase consumer awareness and sensitivity about the unethical or illegal nature of some of their online activities and the implications for multiple stakeholders. Based on the findings of this study, recommendations directed at consumers, marketers and policymakers are discussed. Originality/value Although the benefits of online communication channels have been extensively studied, their ability to facilitate certain unethical and even illegal activities is an under-researched area. The inclination to engage in these types of questionable behaviours may have been exacerbated by the restrictions imposed by the COVID-19 pandemic. This study highlights the importance of research on various grey consumer activities in the digital space and paves the way for further investigations by identifying online actions which are considered as most prevalent and/or unethical and illegal.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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The grey and dark facets of online activities: a study of consumer perceptions

Handa

Ahuja

2022

JICES

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“…Several empirical studies have explored the sales impacts of intellectual property rights, particularly in the context of copyrighted products that are subsequently pirated, including music (Adermon and Liang, 2014;Bhattacharjee et al, 2007;Seung-Hyun Hong, 2013;Leung, 2015;Liebowitz, 2008;Oberholzer-Gee and Strumpf, 2007;Rob and Waldfogel, 2006;Savelkoul, 2020;Waldfogel, 2010;Zentner, 2006;Zhang, 2018), movies (Bai andWaldfogel, 2012;Danaher et al, 2010;Danaher and Smith, 2014;Liebowitz and Zentner, 2012;Peukert et al, 2017;, Yue, 2020), books (Hardy et al, 2014), comics (Tanaka, 2019, and computer software (Leung, 2013). Danaher et al (2014) provides a survey of common methodologies and results in this literature.…”

Section: Related Literaturementioning

confidence: 99%

Displacement Effects of Public Libraries

Kanazawa¹,

Kawaguchi²

2022

Preprint

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If free lending in public libraries is displacing sales in bookstores, some compensation may be needed to maintain incentives for authors to create new works. To determine whether this is indeed the case, we created a novel dataset that integrated bookstore sales data with public library copy data in Japan and quantified the displacement effects of public libraries. Controls for title-municipality, months-after-publication, and municipality-month-specific unobserved heterogeneity were introduced. The study found that a library copy displaced the sales of the title in the municipality by approximately 0.24 copies per month for the top 1/6 popular books and 0.52 copies for bestsellers. Various robustness checks were consistent with the baseline results; thus, the study confirmed the displacement effects of popular books.

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“…Legal streaming services and digital piracy continue to exist side by side (Nhan et al , 2020). As different services offer different content, it is likely that users generally supplement legal sources with illegal ones (Savelkoul, 2020; Nhan et al , 2020). Reducing unlicensed consumption is a challenge, and even the shutting down of various platforms is ineffective because consumers quickly switch to other unlicensed websites (Aguiar et al , 2018).…”

Section: Introductionmentioning

confidence: 99%

Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults

Handa

Ahuja

Jain

2022

JICES

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Purpose Along with their immense benefit, online channels of communication and information-sharing also present a myriad set of challenges. The unauthorized downloading and sharing of copyrighted content such as music and movies is one such issue. This study aims to examine the factors related to the unauthorized downloading of content amongst young internet users in an emerging market. Design/methodology/approach An online structured questionnaire was used to collect primary data from 219 internet users between 17 and 24 years of age. The partial least squares structural equation modelling was used to analyse the primary data. Findings The study findings report that monetary savings and social influence are the main drivers underlying the propensity to engage in unauthorized downloading amongst young adults. Perceptions of harm caused to artists and producers appear to be a deterrent. Though the respondents perceive the quality of content downloaded from unauthorized sites to be less than desirable, and there is also a higher perceived threat from viruses, this does not appear to deter unauthorized downloading behaviour amongst this segment of consumers. Research limitations/implications Combating unauthorized downloading and other forms of questionable online behaviours is a challenge for multiple stakeholders. Consumption of unauthorized digital content is examined in the context of online consumers whose demographic profile is often associated with this category of questionable behaviour. The study adds to the extant understanding of the aetiology of what are often considered online unethical and illegal behaviours and makes both practical and theoretical contributions to the subject field. Originality/value The study examines an important aspect of rapidly evolving internet technologies. The internet provides a veil to individuals engaging in unethical online activities. Despite the existence of laws declaring these activities to be illegal, instances of copyright violations of music and movies abound. The insights regarding the drivers and deterrents of a form of online unauthorized activity are used to present a set of strategies aimed at addressing such behaviours.

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Superstars vs the long tail: How does music piracy affect digital song sales for different segments of the industry?

Cited by 13 publications

References 20 publications

The grey and dark facets of online activities: a study of consumer perceptions

The grey and dark facets of online activities: a study of consumer perceptions

Displacement Effects of Public Libraries

Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults

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