Supermarket magazines and foodscape mediation in Australia

Abstract

Her doctoral research examines the communicative practices of charitable fundraising campaigns and the evolving tripartite relationships between individuals, companies and non-profit organisations. Her research interests revolve around philanthropic studies, strategic and ethical communication practices, and the effects of technological mediation on communication and meaning-making practices.

Communicative and globalizing impacts of food labels: an Australian study

“…To urge purchases and the adoption of new food practices, supermarket magazines use content and marketing strategies such as recipe advertorials and discount coupons to promote brand loyalty and encourage brand-switching. Supermarket magazines reconstitute the values of supermarket branded products by (re)shaping consumer relations to health and lifestyle choices, cooking and food preparation, domestic sourcing and product–country image, and support for the ‘buy local’ discourse (Xu and Lee, 2019). Importantly, how (supermarket) food media represent both manufacturer products and supermarket branded products will reconstitute the symbolic capital of food products, and the significations attached to buying domestic food products as expressions of ‘support local’ behaviors.…”

“…Coles, Woolworths, IGA, and Aldi publish supermarket food media such as product catalogs, food magazines, and recipe websites. These food media are supermarket-owned and -controlled spaces that seek to (re)shape food practices by (re-)establishing the functional and symbolic values of food products (Xu and Lee, 2019). Other than providing advertising opportunities for manufacturer products, they also serve as promotional spaces for supermarket branded products.…”

“…Supermarket food media are communication mediums and a form of food communication that mediates food practices. They are communicative spaces constructed through media consumption and media practices (Xu and Lee, 2019). After delineating the influence of country-of-origin information on the purchase and non-purchase of 'local' food products, the next section provides a summary of the new labeling regulations in Australia and the impetuses for their implementation.…”

Gastronomic Culture In Russian Internet: Discoursive Semantic Analysis

“…In this connection, also of interest might be a study of such instruments as may facilitate management and control of modern man's perceptions and his/her consumer behavior. In paper Xu and Lee (2020) present a communication model of supermarket foodscape mediation in order to illustrate the mediatory influence of supermarket magazines on the formation of food practices and food relations.…”