“…25 But Lifeline also evaluated the comic's effectiveness, and buoyed by its apparent success, began to look into how they might communicate with this new breed of drug consumers. 26 Linnell therefore developed a character called Peanut Pete, based on the real-life ravers who had engaged with Lifeline's services: '"[w]e produced an identikit profile of a user, drew up a cartoon strip incorporating advice and our address, and, sure enough, Peanut Pete walked in"'. 27 If Smack in the Eye had, via Viz, incorporated the aesthetics of punk fanzines, then Peanut Pete was also under the influence of rave fanzines.…”