“…Dispositive analysis, it is here proposed, provides a means of respecting the complexity, and reducing the complications, of Google's politics. Most generally, it does this by acknowledging that strategic actions are influenced by, and can influence: law dispositives that prescribe and prohibit behavior (Foucault, 1985, p.25;2007, p.5;Habermas, 1996, p.116); ethical dispositives associated with communal identities (O'Neill, 1996, pp.49-50), "forms of life" (Habermas, 1996, p.62), or "forms of subjectivation" (Foucault, 1985, p.29); and utilitarian dispositives that (try to) order (Flyverbom, 2011(Flyverbom, , 2015 or steer (Vallentin & Murillo, 2012) conduct with ensembles (Foucault, 1980, p.194) that combine various elements (e.g., architectures, ethics, rules) whilst acknowledging that popular conduct is a "natural phenomenon that cannot be changed by decree" (Foucault, 2007, pp.47, 71).…”