We propose a new way to experimentally determine the subleading low-energy structure constant of doubly virtual Compton scattering on a proton. Such empirical determination will reduce the theoretical model error in estimates of the hadronic correction to the muonic hydrogen Lamb shift. We demonstrate that the dilepton forward-backward asymmetry in the e − p → e − p e − e + process, which can be accessed at electron scattering facilities, yields a large sensitivity to this so far unknown low-energy constant.