Taken the synthesis of 1,5‐benzothiazepines via the condensation between o‐aminothiophenol with ynones as a paradigm, novel mode of IVB metal based bifunctional catalysis in Lewis acidic‐Brønsted basic (LA‐BB) mode, as well as the effective evidence for how the two catalytic sites interact with substrates has been realized and provided respectively. Specifically, the bifunctional catalyst Cp2Zr[OCOCH(NH2)CH2C6H5]2 was formed through in situ coordination between Cp2ZrCl2 and natural amino acid L‐phenylalanine, which was elucidated by 1H NMR experiment and ESI‐MS analysis. Further control experiment reveals that the excellent catalytic efficiency can attribute to coexistence of Zr (IV) center and Brønsted basic NH2 group contained amino acid ligand. More importantly, with the aid of in situ ESI‐MS, the first catalyst‐substrate adduct for IVB metallocene (IV) catalyst was detected, indicating the Lewis acidic catalytic mode of Zr (IV) center on O atom of ynone. Meanwhile, DFT studies indicated that the true catalytic species presumably be zirconocene (IV) bearing both a bidentate and mono‐dentate carboxylate ligand.