Direct drive generator is favorable in wind energy conversion system (WECS), as it eliminates the vibration, noise, and losses from the gear used in geared-drive wind generators.However, the direct drive wind generator suffers from the large size and heavy weight problem.The purpose of this research project is to design a generator with improved performance for the direct drive WECS.A new concept segmented permanent magnet (PM) machine was introduced, whose proposed features show that it is very suitable for the application of direct drive wind generator.The analytical models for both single-airgap and double-aigap segmented PM machines were built for initial design. Then finite element models were created to further investigate the characteristics and performance of this type of machine.To optimize the segmented PM machine, a finite element analysis based machine design optimization program was developed. This program use differential evolution, a powerful optimization algorithm, to provide outer shell, leading to fast convergence. And the adoption of FE analysis guarantees the accuracy of results. Compared to initial designs, the optimized segmented PM machine' torque density has been significantly improved, along with reduction in total active material cost.ii