“…Further, in earlier work on choice-induced preference, researchers typically assumed that an advanced self-concept was needed in order to view oneself as internally consistent and thus to rationalize one’s decisions (Aronson, 1968; Bem, 1967, 1972; Steele, 1988), although others have argued that dissonance is more automatic (Izuma et al, 2010; Jarcho, Berkman, & Lieberman, 2010; Lieberman, Ochsner, Gilbert, & Schacter, 2001; Shultz & Lepper, 1996). Findings that choice-induced preference change can be modulated by highlighting concepts of behavioral inconsistency further suggest that such preference change involves self-awareness, which may not be present early in life (Hagège, Chammat, Tandetnik, & Naccache, 2018; Rochat, 2003).…”