Innovationsmanagement 1999
DOI: 10.1007/978-3-642-58427-5_15
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Successful Market Innovation

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Cited by 60 publications
(89 citation statements)
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“…Schilling & Phelps, ), marketing and service investments (cf. Johne, ), and a step‐by‐step approach in reaching product‐market fit (cf. Rosa, xe, Porac, Runser‐Spanjol, & Saxon, ) are topics that are well‐known and deep‐researched subjects in established innovation research communities.…”
Section: Discussionmentioning
confidence: 99%
“…Schilling & Phelps, ), marketing and service investments (cf. Johne, ), and a step‐by‐step approach in reaching product‐market fit (cf. Rosa, xe, Porac, Runser‐Spanjol, & Saxon, ) are topics that are well‐known and deep‐researched subjects in established innovation research communities.…”
Section: Discussionmentioning
confidence: 99%
“…Organizations competing in dynamic markets with rapidly changing technology should attempt to counter the risk of being overtaken by competitors, or underestimating any potential challenges they face. For them to be successful, they may need to innovate (Johne, 1999). Innovation is considered a fundamental component of entrepreneurship and a key element of business prosperity (Nonaka & Takeuchi, 1995).…”
Section: Innovationmentioning
confidence: 99%
“…Cumming (1998) ističe da inovacije u procesima obuhvataju primenu kvalitetnih funkcija i reinženjering poslovnih procesa. Johne (1999) ističe da inovacije u procesima doprinose i obezbeđivanju resursa za očuvanje i poboljšanje kvaliteta i štednju kroz smanjenje troškova. Inovacije u ovom segmentu su takođe važne kako za snabdevanje osnovnog proizvoda tako i za podršku u bilo kojoj ponudi.…”
Section: Inovacija Procesaunclassified