Successful Crowdfunding: Focusing on Social Interaction and Goal Achievement Motivations

Appreciating Support – Antecedents of Subscription-Based Crowdfunding Campaign Success

“…Thus, campaign creators should offer a wide span of goal amount, but should not just offer a large amount of goals in order to do so. By doing so, campaign creators can consistently benefit from a high level of goal proximity, leading to increased supporters' attempts to achieve them [42,43,44]. In addition, we could also show that livid communication with their supporters is an essential factor for campaign creators to ensure their campaign's success.…”

“…Thus, the fulfillment of campaign goals relates to the realization of ideas mentioned by Bagheri et al (2019). Like rats in a maze which "run faster as they near the food box than at the beginning of the path" [41], campaigns creator are also more likely to increase their attempts to reach a goal if the campaign is close to reaching it [42,43,44]. In time-limited crowdfunding, even after reaching a goal, the supporters may still decide to join the campaign, resulting in "overfunding", which is positively affected by a low campaign goal [38].…”

Efecto de la web 2.0 en el desarrollo de emprendimientos

“…Como lo explica (Oh & Baek, 2016) los factores más determinantes el éxito del Crowdfunding es que los emprendedores o desarrolladores de proyectos presten atención el comportamiento de la manada y realizar una correcta campaña, todo esto debido a la sobrecarga de información y la facilidad de observar el comportamiento de otros usuarios en línea.…”

Roles of Individual- and Country-level Social Capital in Entrepreneurial Activities of Crowdfunding

“…Particularly, the studies focused on the motivation behind participating in crowdfunding from the perspective of both founders and backers (Belleflamme et al, 2013;Cholakova & Clarysse, 2015;Fisk et al, 2011;Ryu & Kim, 2016), influencing factors for successful crowdfunding (Chen et al, 2016;Josefy et al, 2016;Oh & Baek, 2016;Thies et al, 2016), and roles of intermediaries (Greiner & Wang, 2010).…”