2014
DOI: 10.1007/s11575-014-0220-9
|View full text |Cite
|
Sign up to set email alerts
|

Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation

Abstract: This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. Based on contingency theory, we develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaptation on the regional success of MNCs. Using structural equation modelling, we also analyse the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
8
0

Year Published

2017
2017
2022
2022

Publication Types

Select...
7
1

Relationship

0
8

Authors

Journals

citations
Cited by 13 publications
(10 citation statements)
references
References 99 publications
0
8
0
Order By: Relevance
“…In particular, although the use of sales and assets as proxies for downstream and upstream supply chain activities, respectively, is in line with prior SCM research (e.g. Gilbert and Heinecke, 2014; Rugman et al , 2009), we acknowledge that these proxies might be too simplistic to account for the potential complexity of a firm’s supply chain. Similarly, relying on the cash-to-cash cycle to illustrate supply chain efficiency, while widely used by researchers and practitioners (e.g.…”
Section: Discussionmentioning
confidence: 59%
See 1 more Smart Citation
“…In particular, although the use of sales and assets as proxies for downstream and upstream supply chain activities, respectively, is in line with prior SCM research (e.g. Gilbert and Heinecke, 2014; Rugman et al , 2009), we acknowledge that these proxies might be too simplistic to account for the potential complexity of a firm’s supply chain. Similarly, relying on the cash-to-cash cycle to illustrate supply chain efficiency, while widely used by researchers and practitioners (e.g.…”
Section: Discussionmentioning
confidence: 59%
“…Prior studies (e.g. Gilbert and Heinecke, 2014; Rugman and Verbeke, 2004) have suggested using sales and assets as proxies for downstream and upstream supply chain activities, respectively. Rugman et al (2009) further checked the robustness of these proxies.…”
Section: Methodsmentioning
confidence: 99%
“…Beugelsdijk & Mudambi, 2013;McCann & Mudambi, 2005;see Nielsen Asmussen, & Weatherall, 2017, for a recent review). It should be noted that the IB field has also examined the role of supranational regional characteristics in determining FDI location choices, building on the seminal contribution by Rugman andVerbeke (2004) (see, e.g., Arregle et al, 2013;Gilbert & Heinecke, 2014;Mataloni, 2011). Despite its relevance, for the purpose of this paper we focus here on the fundamental distinction between studies that use between-country variation (and that use country-level data to study location choice among a set of host countries) and those that use within-country variation (which take subnational regional-level data to examine choice among different locations within a given country, most recently including global cities) as this has been the primary distinction in this body of research (cf.…”
Section: Fdi Location Choicementioning
confidence: 99%
“…Gilbert and Heinecke (2014) argue that the relationship between regional strategies and MNE performance might be contingent upon conditions and developments within the firm and external environments (Banalieva and Dhanaraj, 2013;Bausch, Fritz, and Boesecke, 2007;Heinecke, 2011). Gilbert and Heinecke (2014) examine success factors of regional strategies for MNEs by exploring the degree of regional management and product/ service adaptations to regional market requirements and regional differences, which might lead to better regional performance. They find that low degrees of regional management autonomy and high levels of regional product/ service adaptation are appropriate for MNEs to be regionally successful.…”
Section: Regionalization and International Expansionmentioning
confidence: 99%
“…Consequently, HQs delegate decision making to the regional headquarters (RHQs) (Rugman, 2005) as the latter has better access to information of national and regional markets. Bounded rationality creates the need for regional management structures when MNEs establish locally-oriented subsidiaries in distant regions and when the number of different economies within a particular region increases (Enright, 2005a;Gilbert and Heinecke, 2014).…”
Section: Regional Organizational and Management Structuresmentioning
confidence: 99%