“…This leads to a reuse of technologies, practices, processes and competence across the MNC (Ghoshal & Bartlett, 1988;Kostova, 1999;Kostova & Roth, 2002;Szulanski, 1996;Szulanski & Jensen, 2006;Zander & Kogut, 1995). Second, knowledge flows in the MNC serve as inputs for knowledge creation whereby different existing knowledge is integrated and blended to create new knowledge (Almeida & Phene, 2004;Ghoshal & Bartlett, 1988;Kotabe, Dunlap-Hinkler, Parente, & Mishra, 2007;Phene & Almeida, 2008;Regner & Zander, 2011;Tsai, 2001). …”