Subscriber Perceptions about the Slogans of GSM Network Providers in Nsukka Urban, Southeast Nigeria

Abstract

This paper studied subscribers' perception of General System for Mobile Communication (GSM) services, which they receive from network providers in light of their claims, which were encapsulated in their slogans. The study's primary objective was to find out if these GSM operators, mainly AIRTEL, ETISALAT, GLOBACOM and MTN, lived up to their claims in terms of the quality of services rendered to their subscribers. The two independent variables used in the study were age and location, while customers' satisfaction was the dependent variable. The study's findings show that each of these GSM network providers violated the maxims of quantity and quality to various degrees by not providing good quality calls, SMS and internet services to their customers as they claimed in their slogans.