We introduce and study two-parameter subproduct and product systems of C * -algebras as the operator-algebraic analogues of, and in relation to, Tsirelson's two-parameter product systems of Hilbert spaces. Using inductive limit techniques and related arguments, we show that (i) any C * -subproduct system can be embedded into a C *product system, called the inductive dilation of the C * -subproduct system; and (ii) any unital C * -subproduct system can be assembled into a quasi-local C * -bialgebra, whose co-multiplication is constructed from the co-multiplication of the C * -subproduct system, and from its inductive dilation. We also discuss co-multiplicative families of states of C *subproduct systems and show that they correspond to idempotent states of the associated quasi-local C * -bialgebras. We then use the GNS construction to obtain Tsirelson subproduct systems of Hilbert spaces from such co-multiplicative families of states, and describe the relationship between the inductive dilation of a unital C * -suproduct system and the Bhat dilation of the Tsirelson subproduct system of Hilbert spaces associated with a co-multiplicative family of states. All these results are illustrated concretely at the level of C * -subproduct systems of commutative C * -algebras.